Company profile: Sparkroom
1.1 - Company Overview
Company description
- Provider of performance marketing technology and services for higher education, offering a cloud-based SaaS platform that centralizes campaign and lead data, integrates disparate systems, and delivers holistic performance insights; lead management with PPL media planning, validation and scoring; marketing automation; analytics dashboards and cross-channel attribution; and custom implementation and support.
Products and services
- Lead Management: A real-time system that centralizes PPL media planning and vendor management, executing validation, verification, de-duping, data matching, and scoring to manage recruitment costs
- Marketing Analytics: A multi-source analytics suite that gathers, translates, and reformats data to produce holistic campaign views with dashboards for executive leads, paid search, and cross-channel attribution
- Sparkroom Performance Marketing Technology: A cloud-based SaaS platform that centralizes campaign and lead data, integrates disparate marketing systems, and delivers a holistic view of performance to achieve enrollment marketing objectives
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Sparkroom
Demandbase
HQ: United States
Website
- Description: Provider of AI-powered B2B go-to-market solutions that align sales and marketing using company and Demandbase data to identify, engage, and focus on accounts likely to buy. Offerings include Demandbase One, ABM/ABX, B2B advertising, B2B data and analytics, sales intelligence, and first-party data services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Partnerize
HQ: United Kingdom
Website
- Description: Provider of a partnership automation platform and services for discovering, recruiting, managing, and paying partners—including influencers and content creators—with brand safety and fraud prevention; AI-driven partner discovery and activation; ITP-compliant tracking with dynamic commissioning and customizable reporting; global multi-currency payments; and managed partnership programs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mediaburst
HQ: United Kingdom
Website
- Description: Provider of an SMS application enabling businesses to text customers directly via mobile phones, forming a vital link between mobile networks and companies that communicate via text. Based in Manchester's Northern Quarter, UK, with expanding global coverage and network connectivity.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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OBI4wan
HQ: The Netherlands
Website
- Description: Provider of user-friendly, complete solutions for social media monitoring, webcare and social analytics, offering online monitoring tools for networks such as Twitter, Facebook, LinkedIn, Instagram and Pinterest, as well as millions of international sources including blogs, forums and news sites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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ReferralKey
HQ: United States
Website
- Description: Provider of a business networking utility that helps people manage trusted referral relationships more effectively to increase sales, expand their professional network, and differentiate themselves from their competition.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Sparkroom
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Sparkroom
2.2 - Growth funds investing in similar companies to Sparkroom
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4 - Top valuation comps for Sparkroom
4.2 - Public trading comparable groups for Sparkroom
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