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Company profile: MoPub

1.1 - Company Overview

MoPub Logo

MoPub

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a mobile app monetization platform for publishers, enabling revenue growth from advertising and mobile transactions. Offers a unified auction, mediation management tools, actionable reporting, A/B testing, and support for native, interstitial, rewarded, playable, rich media, MREC, and banner formats, plus 360° Growth to reinvest ad revenue into user acquisition via AppLovin’s AppDiscovery.

Products and services

  • Unified Auction: In-app auction system maximizing app real estate revenue by enabling multiple in-app bidders and ad networks to compete for each impression, improving monetization outcomes
  • Mediation Management Tools: Automated mediation module that updates network CPMs and optimizes mediation for revenue enhancement without manual intervention, simplifying operations across participating networks
  • Ad Formats: In-app advertising portfolio supporting native, interstitial, rewarded, playable, rich media, MREC, and banner display to enhance revenue opportunities across diverse placements

Key contacts

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Financial details

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1.2 - Competitors and similar companies to MoPub

Yvolver Logo

Yvolver

HQ: United States Website
  • Description: Provider of an engagement technology platform and Loyalty 2.0 for mobile app developers and publishers, with predictive analytics services and advice. Delivers self-service and white-label/enterprise VIP frameworks featuring events, rewarded activities, achievements, and A/B and multivariate testing to help engage, monetize, and build relationships with players.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Yvolver company profile →
Ringring Media Logo

Ringring Media

HQ: United Kingdom Website
  • Description: Provider of mobile advertising services, managing campaigns for clients on every continent and helping brands and advertisers navigate the fragmented mobile advertising space through global media planning and buying. Founded in 2008 and headquartered in London.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ringring Media company profile →
AdinCube Logo

AdinCube

HQ: United Kingdom Website
  • Description: Provider of mobile revenue optimisation technology that uses artificial intelligence to optimise ad revenue for mobile publishers. Through one simple integration, AdinCube by Mozoo gives access to all ad networks and ad exchanges, gathers earnings and pays immediately, with a predictive algorithm.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdinCube company profile →
Quettra Logo

Quettra

HQ: United States Website
  • Description: Provider of mobile intelligence focused on personalizing mobile experiences and monetization by understanding users' interactions with their phones from a deep operating system-level view.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Quettra company profile →
Smadex Logo

Smadex

HQ: Spain Website
  • Description: Provider of mobile advertising technology delivering targeted ads on mobile devices and CTV, supporting user acquisition, retargeting, and brand awareness/direct response campaigns across mobile and web. Offers mobile subscription services via Direct Carrier Billing, a creative studio for ad optimization, and SKAN-ready solutions ensuring privacy-compliant campaigns.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Smadex company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for MoPub

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to MoPub

2.2 - Growth funds investing in similar companies to MoPub

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4 - Top valuation comps for MoPub

4.2 - Public trading comparable groups for MoPub

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4.3 - M&A Transactions similar to MoPub

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About MoPub

What does MoPub do?

MoPub is a provider of a mobile app monetization platform for publishers, enabling revenue growth from advertising and mobile transactions. Offers a unified auction, mediation management tools, actionable reporting, A/B testing, and support for native, interstitial, rewarded, playable, rich media, MREC, and banner formats, plus 360° Growth to reinvest ad revenue into user acquisition via AppLovin’s AppDiscovery.

Who are MoPub's competitors?

MoPub's competitors and similar companies include Yvolver, Ringring Media, AdinCube, Quettra, and Smadex.

Where is MoPub headquartered?

MoPub is headquartered in United States.

How many employees does MoPub have?

MoPub has 1,000 employees 🔒.

When was MoPub founded?

MoPub was founded in 2010 🔒.

What sector and industry vertical is MoPub in?

MoPub is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for MoPub

Who are the top strategic acquirers in MoPub's sector and industry

Top strategic M&A buyers and acquirers in MoPub's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for MoPub?

Top strategic M&A buyers groups and sectors for MoPub include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in MoPub's sector and industry vertical

Which are the top PE firms investing in MoPub's sector and industry vertical?

Top PE firms investing in MoPub's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in MoPub's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in MoPub's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in MoPub's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to MoPub include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in MoPub's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for MoPub?

The key public trading comparables and valuation benchmarks for MoPub include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for MoPub for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for MoPub with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in MoPub's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for MoPub with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in MoPub's' sector and industry vertical?

Access recent funding rounds and capital raises in MoPub's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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