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Company profile: Smadex

1.1 - Company Overview

Smadex Logo

Smadex

Headquarter: Spain
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of mobile advertising technology delivering targeted ads on mobile devices and CTV, supporting user acquisition, retargeting, and brand awareness/direct response campaigns across mobile and web. Offers mobile subscription services via Direct Carrier Billing, a creative studio for ad optimization, and SKAN-ready solutions ensuring privacy-compliant campaigns.

Products and services

  • SKAN-ready Systems: Produces tools and expertise to navigate the SKAN framework for mobile ad campaigns, ensuring privacy-compliant operations for performance and awareness
  • Connected TV (CTV) Advertising: Delivers audience-targeted performance and awareness campaigns on Connected TV platforms, placing targeted ads to reach specific audiences across TV devices
  • User Acquisition and Retargeting: Architects real-time targeted mobile advertising campaigns to deliver high-quality valuable users, retain and retarget existing customers to increase revenues, and improve brand metrics like awareness

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Smadex

IconPeak Logo

IconPeak

HQ: Germany Website
  • Description: Provider of a fully managed performance marketing service that helps agencies, brands, and app developers scale user acquisition, leveraging state-of-the-art DSP capacities and in-house machine-learning to activate global audiences when they are most likely to convert, using real-time post-install data to optimize.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full IconPeak company profile →
Mojiva Logo

Mojiva

HQ: United States Website
  • Description: Provider of mobile media and advertising services, including Mojiva, a mobile ad network for smartphones and tablet devices, and Mocean Mobile, a mobile ad serving platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mojiva company profile →
Vungle Logo

Vungle

HQ: United States Website
  • Description: Provider of an in-app video advertising platform for performance marketers, delivering high-value users through engaging, HD video ads. Offers LTV and creative optimization, targeting, and tools including Cortex machine learning, Accelerate user acquisition, Monetize revenue optimization, Vungle Exchange programmatic reach, Creative Studio, and GameRefinery Intelligence for game insights.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Vungle company profile →
Appia Logo

Appia

HQ: United States Website
  • Description: Provider of a leading mobile user acquisition network that delivers mobile app downloads to over 1 billion users across 200 countries. Built to serve mobile advertisers, Appia guarantees more app installs and the highest profit per install through its robust network.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Appia company profile →
Grow Mobile Logo

Grow Mobile

HQ: United States Website
  • Description: Provider of a single mobile ad buying platform enabling marketers to buy, track, and optimize mobile app promotions across multiple ad networks and traffic sources, with transparent ROI analytics, attribution, and optimization. Offers a campaign creation and management wizard to build and run mobile ad campaigns across a large number of partner networks.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Grow Mobile company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Smadex

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Smadex

2.2 - Growth funds investing in similar companies to Smadex

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4 - Top valuation comps for Smadex

4.2 - Public trading comparable groups for Smadex

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4.3 - M&A Transactions similar to Smadex

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Smadex

What does Smadex do?

Smadex is a provider of mobile advertising technology delivering targeted ads on mobile devices and CTV, supporting user acquisition, retargeting, and brand awareness/direct response campaigns across mobile and web. Offers mobile subscription services via Direct Carrier Billing, a creative studio for ad optimization, and SKAN-ready solutions ensuring privacy-compliant campaigns.

Who are Smadex's competitors?

Smadex's competitors and similar companies include IconPeak, Mojiva, Vungle, Appia, and Grow Mobile.

Where is Smadex headquartered?

Smadex is headquartered in Spain.

How many employees does Smadex have?

Smadex has 1,000 employees 🔒.

When was Smadex founded?

Smadex was founded in 2010 🔒.

What sector and industry vertical is Smadex in?

Smadex is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Smadex

Who are the top strategic acquirers in Smadex's sector and industry

Top strategic M&A buyers and acquirers in Smadex's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Smadex?

Top strategic M&A buyers groups and sectors for Smadex include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Smadex's sector and industry vertical

Which are the top PE firms investing in Smadex's sector and industry vertical?

Top PE firms investing in Smadex's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Smadex's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Smadex's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Smadex's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Smadex include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Smadex's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Smadex?

The key public trading comparables and valuation benchmarks for Smadex include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Smadex for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Smadex with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Smadex's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Smadex with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Smadex's' sector and industry vertical?

Access recent funding rounds and capital raises in Smadex's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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