Company profile: Vungle
1.1 - Company Overview
Company description
- Provider of an in-app video advertising platform for performance marketers, delivering high-value users through engaging, HD video ads. Offers LTV and creative optimization, targeting, and tools including Cortex machine learning, Accelerate user acquisition, Monetize revenue optimization, Vungle Exchange programmatic reach, Creative Studio, and GameRefinery Intelligence for game insights.
Products and services
- Monetize: Produces a global-scale revenue system that boosts app earnings by matching worldwide ad demand with engaging ad experiences, leveraging HD video delivery for impactful in-app monetization
- Accelerate: Builds an ML-driven acquisition service that attracts and engages app users at scale using creative strategies, targeting, and HD video ad delivery to reach and acquire high-value audiences
- Cortex: Architects an enterprise-grade machine learning platform that analyzes large datasets to improve mobile advertising decision-making and ROI through data-driven performance optimization
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Vungle
MoPub
HQ: United States
Website
- Description: Provider of a mobile app monetization platform for publishers, enabling revenue growth from advertising and mobile transactions. Offers a unified auction, mediation management tools, actionable reporting, A/B testing, and support for native, interstitial, rewarded, playable, rich media, MREC, and banner formats, plus 360° Growth to reinvest ad revenue into user acquisition via AppLovin’s AppDiscovery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Namo Media
HQ: United States
Website
- Description: Provider of in-stream native mobile advertising technology that enables mobile apps to integrate elegant, less interruptive ads within the user’s content stream, similar to Facebook’s approach, improving user experience and ad performance compared to traditional 320x50 banner ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mobclix
HQ: United States
Website
- Description: Provider of the industry's largest mobile ad exchange network, offering a sophisticated open marketplace platform and comprehensive account management solutions for iPhone application developers, advertisers, ad networks, and agencies, delivering complete transparency and visibility for developers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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IconPeak
HQ: Germany
Website
- Description: Provider of a fully managed performance marketing service that helps agencies, brands, and app developers scale user acquisition, leveraging state-of-the-art DSP capacities and in-house machine-learning to activate global audiences when they are most likely to convert, using real-time post-install data to optimize.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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KissMyAds
HQ: Germany
Website
- Description: Provider of a Cologne-based mobile performance marketing network and technology enabling publishers, advertisers, and app developers to monetize mobile traffic, offering customized technical solutions to start and fine-tune high-performance campaigns on the mobile web.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full KissMyAds company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Vungle
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Vungle
2.2 - Growth funds investing in similar companies to Vungle
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4 - Top valuation comps for Vungle
4.2 - Public trading comparable groups for Vungle
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