Company profile: Operative
1.1 - Company Overview
Company description
- Provider of SaaS-based platforms and technology-enabled services for media companies, offering broadcast management software to handle multi-platform ad sales, traffic, billing, programming and rights. Solutions include AOS for cross-platform data and AI-driven ad sales, Adeline for GenAI workflows, predictive content analytics, cost control, revenue management, and integrations with 400+ platforms and thousands of data sources.
Products and services
- AOS: AI-enabled platform that connects cross-platform data to streamline advertising sales, helping manage the business of multi-platform television for media companies
- Integrations: Custom-integrated connectivity linking Operative products with over 400 industry platforms and thousands of data sources, supporting custom integrations and cross-platform data flow
- Adeline: GenAI-powered assistant that optimizes inventory and accelerates media tasks via AI-automated workflows, boosting operational efficiency for media industry teams
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Operative
Toro Advertising
HQ: Spain
Website
- Description: Provider of an affiliate network connecting advertisers and publishers to facilitate affiliate marketing campaigns, and an anti-fraud system to detect and prevent click-, impression-, and conversion-fraud, backed by exceptional industry knowledge and experience to help publishers increase income.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Toro Advertising company profile →
iSocket
HQ: United States
Website
- Description: Provider of a technology platform for buying and selling fixed price, premium, reserved inventory, featuring iSocket For Publishers (iFP) sales automation and programmatic direct tools that let top publisher sales teams focus on relationships and strategy, and iSocket For Advertisers (iFA) that makes it easier for agencies and brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full iSocket company profile →
Unruly
HQ: United Kingdom
Website
- Description: Provider of advertising technology that gets videos watched, tracked, and shared across the Open Web, using emotional audience data and user-friendly video formats to boost engagement, brand performance, and publisher revenues. Offers Nexxen DSP, SSP and SSP for Buyers, Ad Server, TV Intelligence, and Discovery for omnichannel buying, monetization, insights, activation, measurement, and ROI.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Unruly company profile →
CrowdGather
HQ: United States
Website
- Description: Provider of an interactive, forum-based social network for members and an advertising network for marketers, offering a network of online communities that engage and inform message board users, plus management and revenue-sharing resources for third-party forum owners worldwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CrowdGather company profile →
RadiumOne
HQ: United States
Website
- Description: Provider of a software platform that automates media buying, making big data actionable for digital marketers. Uses programmatic advertising to connect brands to their next customers by incorporating proprietary data about consumer behaviors, actions, and interests across web and mobile touchpoints.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RadiumOne company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Operative
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Operative
2.2 - Growth funds investing in similar companies to Operative
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4 - Top valuation comps for Operative
4.2 - Public trading comparable groups for Operative
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