Company profile: Inform
1.1 - Company Overview
Company description
- Provider of semantic web solutions that automate keyword extraction and related content mapping for publishers, helping them create more definitive destinations to increase user engagement and revenue; integrating world-class technology to improve digital advertising, content syndication, and publishing operations for partners.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Inform
Hydra Network
HQ: United States
Website
- Description: Provider of the largest performance-based, multichannel digital ad platform that drives new sales, leads, and ad engagements on a pure cost-per-action (CPA) basis for many of the largest and best-known consumer product and service companies. Distributes action-oriented, customer acquisition campaigns in search, email, and web display.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Hydra Network company profile →
Bidtellect
HQ: United States
Website
- Description: Provider of a results-driven demand-side platform specializing in context-first optimization, cookie-free solutions, and high-quality programmatic advertising, offering responsive native ad units, display, outstream and instream video, CTV/OTT with context-driven automated bid tools, and cinemagraph formats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bidtellect company profile →
Demdex
HQ: United States
Website
- Description: Provider of audience management solutions enabling dynamic, multi-channel data strategies online; pioneer of the SaaS Audience Management market since 2008, serving recognized brands across diverse industries as an alternative to homegrown systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Demdex company profile →
Game Advertising Online
HQ: United States
Website
- Description: Provider of large-scale, performance-focused advertising solutions for online games, with a network of 100+ websites visited by millions of affluent gamers aged 15–35. Offers transparent self-service tools, managed campaigns, and cutting-edge revenue tracking technology.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Game Advertising Online company profile →
Spirable
HQ: United Kingdom
Website
- Description: Provider of a SaaS platform that merges creative assets with customer, social and environmental data to generate contextual, reactive, personalized video at scale, plus solutions including ad spend management across digital channels with access to sports fans, automated ad production using dynamic creative powered by sports data, gamification tools for engaging sports fans and collecting first-party data, and a sports data API with interactive content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Spirable company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Inform
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Inform
2.2 - Growth funds investing in similar companies to Inform
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4 - Top valuation comps for Inform
4.2 - Public trading comparable groups for Inform
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