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Company profile: AppTap

1.1 - Company Overview

AppTap Logo

AppTap

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an app discovery and advertising network that uses contextual and behavioral targeting to deliver app install and brand ads across Android and iOS. Offers an app discovery and recommendations engine and integrated advertising units embedded into article pages, search results, and banners, helping app developers distribute to target audiences at scale.

Products and services

  • App Discovery and Recommendations Engine: This scalable service delivers contextually relevant sponsored app recommendations and brand advertisements using behavioral targeting across mobile and web content sites, matching users with apps at the right time
  • App Install and Brand Advertising Engine: This cross-platform engine integrates app install and brand advertising units into partner content experiences, enhancing user engagement and revenue across Android and iOS audiences at scale
  • Integrated Advertising Units: These embedded components place sponsored app recommendations and brand ads within article pages, search results, and banner units on partner sites, enhancing relevance and revenue

Key contacts

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Financial details

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1.2 - Competitors and similar companies to AppTap

Ogury Logo

Ogury

HQ: France Website
  • Description: Provider of privacy-safe personified advertising that targets personas instead of individuals. Collects real-time consumer, contextual and semantic data to build persona profiles, activate and optimize campaigns, and deliver insights through campaign surveys and brand perception studies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ogury company profile →
Run Logo

Run

HQ: United States Website
  • Description: Provider of mobile-focused programmatic advertising technology, offering self-serve and managed service capabilities backed by real-time up-to-the-second analytics, with mobile solutions integrating into a full suite of desktop capabilities and analytics products.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Run company profile →
KissMyAds Logo

KissMyAds

HQ: Germany Website
  • Description: Provider of a Cologne-based mobile performance marketing network and technology enabling publishers, advertisers, and app developers to monetize mobile traffic, offering customized technical solutions to start and fine-tune high-performance campaigns on the mobile web.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full KissMyAds company profile →
StrikeAd Logo

StrikeAd

HQ: United States Website
  • Description: Provider of a proprietary technology platform enabling agencies and advertisers to plan, execute, and evaluate mobile advertisements, created to meet the needs of media planning and buying agencies to manage mobile campaigns effectively through a single platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full StrikeAd company profile →
Adikteev Logo

Adikteev

HQ: France Website
  • Description: Provider of app retargeting platforms for gaming and non-gaming apps to boost in-app activity and user lifetime value through personalized content and targeted incentives; agency retargeting services with real-time bidding and custom dashboards; and churn prediction tools to segment users and help marketers retain those at risk.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adikteev company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for AppTap

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to AppTap

2.2 - Growth funds investing in similar companies to AppTap

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4 - Top valuation comps for AppTap

4.2 - Public trading comparable groups for AppTap

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4.3 - M&A Transactions similar to AppTap

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About AppTap

What does AppTap do?

AppTap is a provider of an app discovery and advertising network that uses contextual and behavioral targeting to deliver app install and brand ads across Android and iOS. Offers an app discovery and recommendations engine and integrated advertising units embedded into article pages, search results, and banners, helping app developers distribute to target audiences at scale.

Who are AppTap's competitors?

AppTap's competitors and similar companies include Ogury, Run, KissMyAds, StrikeAd, and Adikteev.

Where is AppTap headquartered?

AppTap is headquartered in United States.

How many employees does AppTap have?

AppTap has 1,000 employees 🔒.

When was AppTap founded?

AppTap was founded in 2010 🔒.

What sector and industry vertical is AppTap in?

AppTap is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for AppTap

Who are the top strategic acquirers in AppTap's sector and industry

Top strategic M&A buyers and acquirers in AppTap's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for AppTap?

Top strategic M&A buyers groups and sectors for AppTap include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in AppTap's sector and industry vertical

Which are the top PE firms investing in AppTap's sector and industry vertical?

Top PE firms investing in AppTap's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in AppTap's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in AppTap's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in AppTap's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to AppTap include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in AppTap's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for AppTap?

The key public trading comparables and valuation benchmarks for AppTap include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for AppTap for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for AppTap with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in AppTap's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for AppTap with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in AppTap's' sector and industry vertical?

Access recent funding rounds and capital raises in AppTap's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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