Company profile: Ogury
1.1 - Company Overview
Company description
- Provider of privacy-safe personified advertising that targets personas instead of individuals. Collects real-time consumer, contextual and semantic data to build persona profiles, activate and optimize campaigns, and deliver insights through campaign surveys and brand perception studies.
Products and services
- Personified Advertising: A privacy-preserving advertising system that targets personas—not individuals—to reach intended audiences, using data-driven profiles anchored in consumer privacy protection for highly effective, sustainable campaigns
- Segmentation into Personas: A persona-based profiling component that architects consumer profiles from the dataset to align targeting with client goals, enabling precise audience selection for campaigns
- Data Collection: A real-time data collection assembly that captures billions of internet-wide data points, fusing self-reported consumer inputs with contextual and semantic data to build the dataset used for persona targeting
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Ogury
YOC
HQ: Germany
Website
- Description: Provider of mobile-first ad technology, offering VIS.X®, a proprietary platform for high-volume media trading between premium advertisers and publishers using a holistic auction, and a portfolio of immersive ad formats including YOC Branded Takeover, YOC Ads Plus, YOC Mystery Scroller®, YOC Inline Video Ad, and YOC Understitial Ad® to enhance engagement and visibility.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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MobSmith
HQ: United States
Website
- Description: Provider of an ad platform enabling advertisers to run rich, personalized and targeted campaigns using dynamic content based on a user’s location, demographic, or publisher’s content, with access to analytics and integration with existing ad networks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Vungle
HQ: United States
Website
- Description: Provider of an in-app video advertising platform for performance marketers, delivering high-value users through engaging, HD video ads. Offers LTV and creative optimization, targeting, and tools including Cortex machine learning, Accelerate user acquisition, Monetize revenue optimization, Vungle Exchange programmatic reach, Creative Studio, and GameRefinery Intelligence for game insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Vungle company profile →
Flurry
HQ: United States
Website
- Description: Provider of mobile analytics solutions that help businesses monitor trends and habits of mobile users across multiple mobile applications and understand how consumers interact with their apps; used by over 125,000 companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Flurry company profile →
KissMyAds
HQ: Germany
Website
- Description: Provider of a Cologne-based mobile performance marketing network and technology enabling publishers, advertisers, and app developers to monetize mobile traffic, offering customized technical solutions to start and fine-tune high-performance campaigns on the mobile web.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full KissMyAds company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Ogury
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Ogury
2.2 - Growth funds investing in similar companies to Ogury
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4 - Top valuation comps for Ogury
4.2 - Public trading comparable groups for Ogury
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