Company profile: Infolinks
1.1 - Company Overview
Company description
- Provider of contextual and intent-based advertising solutions via a proprietary ad technology platform and exclusive publisher marketplace. Offers high-viewability placements across 25,000 publishing partners, monetization technology and account management for publishers, and ad products including InText and InFold to simplify media buying and reach interested audiences globally.
Products and services
- Exclusive Placements: Delivers publisher-exclusive inventory across 25,000 quality partners, simplifying media buying and extending campaigns through an exclusive marketplace across quality publishers
- Intent Targeting: Architects contextual, keyword-based ad targeting to reach audiences already interested in the message, aligning ads with content keywords for higher relevance and engagement
- High Viewability: Produces viewability-optimized campaigns that ensure ads are seen and considered by maximizing viewable impressions and exposure duration, delivering only viewable, high-impact ads across quality publishers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Infolinks
Third Screen Media
HQ: United States
Website
- Description: Provider of a mobile ad-serving platform and network enabling advertising on mobile devices; linking advertisers, publishers, and carriers on a common platform to buy and sell mobile ads. Operates as Platform-A's mobile ad-serving platform, offering one of the world's most-respected mobile advertising networks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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DC Storm
HQ: United Kingdom
Website
- Description: Provider of performance measurement tools, analysis and reporting for digital businesses, delivering Measured Success to power great decisions and drive success. Since 2004, known for tailored solutions responding to client and industry needs across ad-tech, advertising and online marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adtech Systems
HQ: Germany
Website
- Description: Provider of digital marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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BlueLithium
HQ: United States
Website
- Description: Provider of online advertising network services focused on behavioral targeting to deliver ads to users. As of September 2007, the company ranked fifth largest in the United States and second largest in the United Kingdom, reaching 145 million unique visitors per month. Acquired by Yahoo! in September 2007.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BlueLithium company profile →
Slidejoy
HQ: United States
Website
- Description: Provider of an Android app that rewards users for displaying trending news and promotions on their lock screens, aiming to make mobile services, apps and devices free by making advertising interesting through efficient products, sleek design and superior consumer value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Slidejoy company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Infolinks
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Infolinks
2.2 - Growth funds investing in similar companies to Infolinks
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4 - Top valuation comps for Infolinks
4.2 - Public trading comparable groups for Infolinks
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