Company profile: Podsights
1.1 - Company Overview
Company description
- Provider of podcast and audio advertising analytics and reporting tools, delivering real-time downloads, air checks, placement transcripts, and lift reporting in a centralized dashboard. Offerings include Spotify Ad Analytics for measuring ad impact across platforms, Spotify Pixel for tracking online and in-app behavior, and Audio Industry Benchmarks to compare campaign performance.
Products and services
- Audio Industry Benchmarks: Supplies performance baselines for audio advertising, enabling advertisers to compare campaign results against industry standards to evaluate effectiveness
- Industry-standard
- Spotify Ad Analytics: Delivers a centralized dashboard to measure impact across Spotify and other platforms with real-time insights and lift reporting for campaign performance attribution
- Enterprise-grade
- Spotify Pixel: JavaScript code tracks online behavior and in-app engagement, enabling measurement of audio ad effectiveness across various channels and optimization using real-time data
- Client-side
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Podsights
PageFair
HQ: Ireland
Website
- Description: Provider of adblock detection, measurement, and protection solutions for website owners and publishers, sustaining the open web by safeguarding advertising inventory from being blocked. Offerings include a free adblock analytics suite, Blockthrough adblock revenue recovery, BT Exchange for premium demand, alternative monetization (whitelist wall, donation widget), and a custom report builder.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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CrowdGather
HQ: United States
Website
- Description: Provider of an interactive, forum-based social network for members and an advertising network for marketers, offering a network of online communities that engage and inform message board users, plus management and revenue-sharing resources for third-party forum owners worldwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Versus Systems
HQ: United States
Website
- Description: Provider of a proprietary in-game prizing and promotions engine enabling game publishers and developers to offer rewards across mobile, console, PC, and streaming. Offers Winfinite Cash head-to-head competitions for real money, first-party consented data collection, analytics dashboards, sweepstakes and receipt scanning, customizable games, and mobile web integration.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Versus Systems company profile →
ActionX
HQ: United States
Website
- Description: Provider of a platform that connects mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ActionX company profile →
AdEspresso
HQ: United States
Website
- Description: Provider of a SaaS platform for advertisers and media agencies to create, manage, analyze, and optimize Facebook and Instagram ad campaigns, with multi-channel management from a single interface, actionable insights via web, PDF, email, and Excel, collaboration tools for client access and approvals, and learning resources through AdEspresso University, helping users save up to 70% of manual work.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdEspresso company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Podsights
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Podsights
2.2 - Growth funds investing in similar companies to Podsights
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4 - Top valuation comps for Podsights
4.2 - Public trading comparable groups for Podsights
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