Company profile: Adaptive Medias
1.1 - Company Overview
Company description
- Provider of programmatic audience and content monetization solutions for website owners, app developers, and video publishers, connecting publishers, video content creators, and advertisers on a single platform. Offers mobile-first and custom video players (HTML5, IAB VAST 3.0), Media Graph for cross-device video advertising, a content marketplace, channel-specific ad opportunities, and rich media executions.
Products and services
- Media Graph: Architects a cross-device platform integrating content, context, and audience data to deliver video advertising experiences across devices, connecting website publishers, video content creators, and advertisers
- Mobile-First Video Player: Engineers an IAB VAST 3.0-compliant player optimized for responsive mobile viewing, enabling precise ad serving for website owners and video publishers
- Content Marketplace: Delivers a multi-channel platform where publishers and producers access premium content and advertising opportunities, engaging brand advertisers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adaptive Medias
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HQ: Germany
Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Gradient X
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Website
- Description: Provider of a programmatic marketing platform for mobile that enables advertisers to capitalize on the potential of mobile media, with proven technologies that bring feature parity to mobile.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Crealytics
HQ: Germany
Website
- Description: Provider of eCommerce performance marketing solutions: iCLV measurement and media activation combining incrementality tests, marketing mix modeling and multi-touch attribution; iCLV marketing platform using first-party transaction and CRM data with predictive intelligence to optimize AI-based bidding on Google and Meta; consulting for KPI and budgeting transformation; paid media agency execution; and opportunity audits.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Prizeout
HQ: United States
Website
- Description: Provider of an advertising and financial technology platform that delivers brand-funded digital gift card offers with instant cashback. Solutions include Prizeout Gift Cards, gift card-fueled ad campaigns for retailers, government disbursement via digital gift cards, and Prizeout Perks for rewards and incentives, serving partners like financial institutions, gaming companies, and gig economy startups.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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PubGuard
HQ: United Kingdom
Website
- Description: Provider of ad verification and malware detection for in-app, mobile web, and desktop publishers, offering an ad monitoring platform that scans and flags ads with malicious code, autoplay, redirects, popups, phishing attempts, and adult content to protect user experience and publisher reputation, and an SDK for integrating real-time ad analysis and control.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adaptive Medias
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adaptive Medias
2.2 - Growth funds investing in similar companies to Adaptive Medias
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4 - Top valuation comps for Adaptive Medias
4.2 - Public trading comparable groups for Adaptive Medias
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