Company profile: Crealytics
1.1 - Company Overview
Company description
- Provider of eCommerce performance marketing solutions: iCLV measurement and media activation combining incrementality tests, marketing mix modeling and multi-touch attribution; iCLV marketing platform using first-party transaction and CRM data with predictive intelligence to optimize AI-based bidding on Google and Meta; consulting for KPI and budgeting transformation; paid media agency execution; and opportunity audits.
Products and services
- ICLV Measurement Platform: Incrementality-test-driven system that combines marketing mix modeling, multi-touch attribution, and incrementality tests to optimize media spend and activate campaigns that drive eCommerce results
- ICLV Marketing Platform: First-party-data-powered platform using transaction and CRM records plus predictive intelligence to optimize AI-based bidding systems on Google and Meta, improving product advertising and paid search performance
- Paid Media Agency: Performance-marketing-focused team that constructs campaigns across major paid media channels, engineered to acquire high-margin, long-term customers for leading international eCommerce brands
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Crealytics
Ligatus
HQ: Germany
Website
- Description: Provider of native advertising solutions for brands, publishers, and programmatic buyers, offering a native supply-side platform (SSP) and consulting services to help publishers generate revenues from high-quality brands and create positive advertising experiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Efficient Frontier
HQ: United States
Website
- Description: Provider of an online performance and social media marketing platform managing search, display, social, and TV campaigns for advertisers and agencies worldwide, with $1B+ annual spend. Offers an advertising DSP; automated search campaign management; programmatic ad buying; AI optimization using Adobe Sensei; connected data integration; and streamlined ad content creation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Flite
HQ: United States
Website
- Description: Provider of a creative management platform enabling creative professionals to design visually stunning ads on live, interactive canvases and giving marketers the ability to launch, manage, measure, and optimize digital ad campaigns in real time for top-tier brands, agencies, and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AIAdvertising
HQ: United States
Website
- Description: Provider of AI-powered digital marketing solutions, including SWARM to analyze audience data and determine targeting, messaging, and marketing; a campaign performance platform that builds detailed audience profiles to inform hyper-personalized campaigns; PersonaAI for persona generation and CRM optimization; data-driven services across channels; and a Brinx.TV partnership integrating marketing with content-commerce.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AIAdvertising company profile →
Amino
HQ: United States
Website
- Description: Provider of payments-based transparency solutions for online advertising, combining technologies from blockchain, payments, and advertising to lift the shroud from the media supply chain and eliminate fraud, waste, and abuse.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Amino company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Crealytics
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Crealytics
2.2 - Growth funds investing in similar companies to Crealytics
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4 - Top valuation comps for Crealytics
4.2 - Public trading comparable groups for Crealytics
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