Company profile: OwnerIQ
1.1 - Company Overview
Company description
- Provider of online advertising solutions and marketing channels for brands, retailers, and manufacturers. Offers path-to-purchase targeting across in-market shopping, intent, ownership, and duress; a second-party data marketplace; data management and monetization; co-op marketing; integrated DSP for programmatic and retailer targeting; and creative services.
Products and services
- Digital Advertising: Builds an integrated DSP to activate shopping and purchasing data, launching online ad campaigns with programmatic execution and retailer targeting across in‑market, intent, ownership, and duress path‑to‑purchase phases
- Second-Party Data Marketplace: Offers a transparent platform for retailers and brands to buy, share, or exchange shopping and purchasing data with full transparency, enabling advertising, insights, and attribution applications
- Data Management and Monetization: Delivers normalized data services that ingest, standardize, and leverage shopping and purchasing datasets for advertising activation, insights, and attribution across retailer and brand campaigns
Key contacts
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Financial details
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1.2 - Competitors and similar companies to OwnerIQ
Uru
HQ: United States
Website
- Description: Provider of computer vision and machine learning solutions that help businesses and brands understand real-time video and other visual media and leverage it more impactfully.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Where
HQ: United States
Website
- Description: Provider of location-based media and mobile advertising solutions that leverage mobile location technology and data to enhance ad relevancy. Operates the WHERE consumer app, helping over 4 million active users discover, save and share local places by delivering relevant information and money-saving special offers from local merchants in North America; also known as PayPal Media Network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Where company profile →
ClrTouch
HQ: United States
Website
- Description: Provider of an HTML5 advertising platform for creating video ad formats that run seamlessly across tablets and programmatic inventory, delivering tablet ad formats designed for touch and gesture interactions. Works with publishers and ad exchanges to provide tailored, scalable ad formats across tablet devices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Appfuel
HQ: United States
Website
- Description: Provider of a cross-promotion platform for mobile app distribution, offering unified accounts that let app developers swap recommendations and host paid ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Appfuel company profile →
Flite
HQ: United States
Website
- Description: Provider of a creative management platform enabling creative professionals to design visually stunning ads on live, interactive canvases and giving marketers the ability to launch, manage, measure, and optimize digital ad campaigns in real time for top-tier brands, agencies, and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Flite company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for OwnerIQ
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to OwnerIQ
2.2 - Growth funds investing in similar companies to OwnerIQ
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4 - Top valuation comps for OwnerIQ
4.2 - Public trading comparable groups for OwnerIQ
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