Company profile: Where
1.1 - Company Overview
Company description
- Provider of location-based media and mobile advertising solutions that leverage mobile location technology and data to enhance ad relevancy. Operates the WHERE consumer app, helping over 4 million active users discover, save and share local places by delivering relevant information and money-saving special offers from local merchants in North America; also known as PayPal Media Network.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Where
Headway
HQ: United States
Website
- Description: Provider of data-driven media buying and cross-channel marketing services, integrating in-house technology and partner platforms to deliver the right message to the right audience at the right time. Offers programmatic solutions to make ads more relevant and drive consumer engagement across display, video, and mobile.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Staq
HQ: United States
Website
- Description: Provider of a reporting and integrations system for ad technology that unifies the ad tech stack through connections and data transfer for end customers using best-of-breed approaches and ad tech providers, helping ad platforms build more into their products so clients can use them.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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TapEngage
HQ: United States
Website
- Description: Provider of a tablet-optimized advertising platform that enables advertisers and publishers to collaborate to promote tablet apps or sites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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United Internet Media
HQ: Germany
Website
- Description: Provider of Internet services offering marketing, sales, and telecommunications, IT, and data processing services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full United Internet Media company profile →
Viralize
HQ: Italy
Website
- Description: Provider of a technology platform that unites online publishers, video creators and advertisers, fostering an online video ecosystem that emphasizes content quality tailored to the end user through a careful balance between enriching content videos and marketable, cross-device video ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Viralize company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Where
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Where
2.2 - Growth funds investing in similar companies to Where
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4 - Top valuation comps for Where
4.2 - Public trading comparable groups for Where
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