Company profile: Mobile Posse
1.1 - Company Overview
Company description
- Provider of mobile content discovery platforms that turn telecom companies into mobile media leaders. The Firstly Mobile platform presents engaging curated content without opening, loading, searching, or waiting, delivering billions of frictionless experiences each month, and the DT Ignite platform introduces subscribers to apps, content, and media to grow engagement and monetization.
Products and services
- Firstly Mobile Platform: A curation-driven content discovery platform for telecom companies that presents engaging curated content directly on smartphones without opening, loading, searching, or waiting, creating a better mobile experience
- Frictionless Mobile Content Experiences Delivery: A large-scale service delivering billions of frictionless mobile content experiences each month, driving continuous on-device engagement through effortless presentation of curated media
- DT Ignite Platform: A smartphone-native platform that introduces subscribers to apps, content, and media through tailored smartphone experiences to grow user engagement and monetization for carriers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mobile Posse
AdMarvel
HQ: United States
Website
- Description: Provider of in-application mobile advertising solutions for publishers, offering simple ad traffic management and higher revenue return. Partners with ad networks and works with a broad range of ad ecosystem players to improve mobile advertising performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Storyteq
HQ: The Netherlands
Website
- Description: Provider of a dynamic video and creative automation platform that uses data to personalize online videos across customer journeys, advertising, and campaigns. Delivers tools to scale video, digital, and print production, an AI Studio for brand-compliant content, Expert Platform Services, integration partnerships, an agency referral program, and a Planner for campaign visibility and coordination.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MoPub
HQ: United States
Website
- Description: Provider of a mobile app monetization platform for publishers, enabling revenue growth from advertising and mobile transactions. Offers a unified auction, mediation management tools, actionable reporting, A/B testing, and support for native, interstitial, rewarded, playable, rich media, MREC, and banner formats, plus 360° Growth to reinvest ad revenue into user acquisition via AppLovin’s AppDiscovery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdSmart
HQ: United States
Website
- Description: Provider of zMap, a scalable mobile advertising platform that geo-targets local mobile users for franchise brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Liftoff
HQ: United States
Website
- Description: Provider of a growth acceleration platform specializing in mobile app marketing and monetization. In 2021, the company joined forces with Vungle to form one of the world’s largest independent, privacy-focused platforms, enhancing its ability to provide greater value by driving the entire mobile app lifecycle.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Liftoff company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mobile Posse
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mobile Posse
2.2 - Growth funds investing in similar companies to Mobile Posse
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4 - Top valuation comps for Mobile Posse
4.2 - Public trading comparable groups for Mobile Posse
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