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Company profile: Adaptly

1.1 - Company Overview

Adaptly Logo

Adaptly

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of proprietary technology and expert managed services that help the world's largest advertisers scale campaigns across walled gardens such as Facebook, Instagram, Snapchat, Twitter, and Pinterest, offering strategy, planning, media buying, execution, and analysis.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Adaptly

Martini Media Logo

Martini Media

HQ: United States Website
  • Description: Provider of a digital media and content platform enabling brands to engage influential audiences, offering creative ad units built for any device, custom research on affluent consumers (The Martini Report), influencer matching for luxury social campaigns (Affluencers), and advertising services including ad placement, tracking, branded content, and social media.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Martini Media company profile →
5to1 Logo

5to1

HQ: United States Website
  • Description: Provider of an online, self-serve ad publishing platform that enables media publishers to manage and sell ad space inventory, empowering advertisers and content owners to work as partners to ensure relevant ad placement in the appropriate context, at the appropriate time, to the appropriate audience, tapping publisher intelligence to convert unsold inventory.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full 5to1 company profile →
Invite Media Logo

Invite Media

HQ: United States Website
  • Description: Provider of media-buying optimization technology for the display advertising market.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Invite Media company profile →
Venatus Logo

Venatus

HQ: United Kingdom Website
  • Description: Provider of a global ad-tech platform enabling gaming and entertainment publishers to monetize and advertisers to connect with audiences via in-game advertising, a publisher monetization platform, direct ad sales, rich media ad formats, adblock revenue recovery, and header-bidding technology.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Venatus company profile →
Metamarkets Logo

Metamarkets

HQ: United States Website
  • Description: Provider of an interactive analytics platform for buyers and sellers of programmatic advertising, offering real-time ad-hoc access to marketplace data and high-speed processing to reveal activity and trends. Includes Marketplace Monitor for exchange transaction insights, Inventory Discovery for views of available inventory, and Bid Monitor for real-time bid visibility to enhance bidding strategies and campaign performance.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Metamarkets company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Adaptly

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Adaptly

2.2 - Growth funds investing in similar companies to Adaptly

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4 - Top valuation comps for Adaptly

4.2 - Public trading comparable groups for Adaptly

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4.3 - M&A Transactions similar to Adaptly

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Adaptly

What does Adaptly do?

Adaptly is a provider of proprietary technology and expert managed services that help the world's largest advertisers scale campaigns across walled gardens such as Facebook, Instagram, Snapchat, Twitter, and Pinterest, offering strategy, planning, media buying, execution, and analysis.

Who are Adaptly's competitors?

Adaptly's competitors and similar companies include Martini Media, 5to1, Invite Media, Venatus, and Metamarkets.

Where is Adaptly headquartered?

Adaptly is headquartered in United States.

How many employees does Adaptly have?

Adaptly has 1,000 employees 🔒.

When was Adaptly founded?

Adaptly was founded in 2010 🔒.

What sector and industry vertical is Adaptly in?

Adaptly is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Adaptly

Who are the top strategic acquirers in Adaptly's sector and industry

Top strategic M&A buyers and acquirers in Adaptly's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Adaptly?

Top strategic M&A buyers groups and sectors for Adaptly include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Adaptly's sector and industry vertical

Which are the top PE firms investing in Adaptly's sector and industry vertical?

Top PE firms investing in Adaptly's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Adaptly's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Adaptly's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Adaptly's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Adaptly include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Adaptly's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Adaptly?

The key public trading comparables and valuation benchmarks for Adaptly include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Adaptly for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Adaptly with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Adaptly's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Adaptly with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Adaptly's' sector and industry vertical?

Access recent funding rounds and capital raises in Adaptly's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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