Company profile: Blockthrough
1.1 - Company Overview
Company description
- Provider of adblock revenue recovery solutions helping publishers monetize adblock users, including Acceptable Ads-compliant ad serving, an Adblock Analytics Suite, BT Exchange demand via top-tier SSPs, a Custom Report Builder, Alternative Monetization (whitelist wall, donation widget), and a single-line JavaScript integration.
Products and services
- Acceptable Ads: Standards-compliant system that filters and serves ads to adblock users per the Acceptable Ads Standard, monetizing publisher content without intrusive formats
- BT Exchange: Programmatic-grade platform that brings demand via direct seats with top-tier SSPs, competing against existing line items on price priority
- Adblock Analytics Suite: Enterprise-grade analytics product that measures adblock rates across publisher sites and surfaces insights into the exact percentage of visitors using adblocking tools
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Blockthrough
Ampifii
HQ: Canada
Website
- Description: Provider of SaaS-based social network amplification solutions for publishers, delivering media planning, dashboards, reports, and ad approval services to help communicate and amplify marketing campaigns, including efficient paid amplification via a hybrid amping solution. Founded in 2014.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Choozle
HQ: United States
Website
- Description: Provider of a self-service digital advertising platform that uses detailed consumer data to power programmatic campaigns across display, video, mobile, audio, connected TV, and digital out-of-home via a single interface. Offers managed and self-service options plus tools for campaign goal setting, creation, targeting, bidding, optimizing, reporting, and services for display, video, and connected TV.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Eyereturn Marketing
HQ: Canada
Website
- Description: Provider of end-to-end digital advertising solutions for online marketing in Canada and the United States, offering bilingual websites/microsites, databases, email deployment, and online promotions including instant win contests, sweepstakes, flash games, and interactive sales. Services span media (display, mobile, video, audio, connected TV, digital out of home, native), data (1st-party, custom audience segments, attribution, conversion), search, social, email, and SMS.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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PubGuard
HQ: United Kingdom
Website
- Description: Provider of ad verification and malware detection for in-app, mobile web, and desktop publishers, offering an ad monitoring platform that scans and flags ads with malicious code, autoplay, redirects, popups, phishing attempts, and adult content to protect user experience and publisher reputation, and an SDK for integrating real-time ad analysis and control.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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SuperAwesome
HQ: United Kingdom
Website
- Description: Provider of kid-safe tools and technology powering the children's digital media ecosystem, delivering COPPA/GDPR-K compliant functionality including authentication (Kids Web Services), safe-social (PopJam), a youth ad marketplace with contextual targeting, gaming strategy services, kid-safe social video campaign amplification, and youth creator marketing that connects brands with influencers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SuperAwesome company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Blockthrough
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Blockthrough
2.2 - Growth funds investing in similar companies to Blockthrough
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4 - Top valuation comps for Blockthrough
4.2 - Public trading comparable groups for Blockthrough
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