Company profile: eMarketer
1.1 - Company Overview
Company description
- Provider of digital marketing research and data solutions that help companies understand trends, consumer behavior, and succeed in the fast-changing digital economy. Offerings include eMarketer PRO and PRO+, proprietary charts from 3,000+ third-party sources, industry KPIs, data-centric forecasts, and full-length reports with visualizations for marketing, advertising, retail, and ecommerce.
Products and services
- PRO+: Produces enterprise-grade new data sets, deeper insights, and flexible data visualizations for businesses operating in the fast-changing digital economy
- Forecasts: Features data-centric forecasts and rigorous analysis to inform strategic decisions in marketing, advertising, and commerce, supporting planning in the competitive digital economy
- Industry KPIs: Delivers benchmark-driven industry benchmarks for crucial KPIs in digital marketing, advertising, retail, and ecommerce, supporting thousands of companies worldwide in a fast-changing digital economy
Key contacts
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Financial details
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1.2 - Competitors and similar companies to eMarketer
ClearPath Weather
HQ: United States
Website
- Description: Provider of customizable weather data solutions, aggregating location-specific weather data and applying advanced data assimilation and modeling technologies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full ClearPath Weather company profile →
G2
HQ: United States
Website
- Description: Provider of a software marketplace for businesses to research, buy, and manage software and services, leveraging more than 1.3 million real-time user reviews. Offerings include Monty by G2 (an AI assistant to aid software buying), the G2 Buyer Behavior Report, and G2 Marketing Solutions for B2B growth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full G2 company profile →
Penton
HQ: United States
Website
- Description: Provider of insights, information and workflow tools; networking and community; and data and marketing services that help more than 16 million professionals inform critical business decisions and drive performance. Offerings include live and on-demand events and digital services (Informa Connect, Informa Tech), academic research and learning materials (Taylor & Francis), and transaction-led events to connect and trade (Informa Markets).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Penton company profile →
WealthEngine
HQ: United States
Website
- Description: Provider of wealth intelligence and prospect research for nonprofit organizations and financial services companies, gathering information on wealth indicators and prospect links to assist wealth managers, marketers, and development professionals in creating strategies for up-selling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full WealthEngine company profile →
Location
HQ: United States
Website
- Description: Provider of location-based SaaS products, data, analytics, and mapping tools delivering Big Data about locations to power business intelligence for risk assessment and management, site selection, market analysis, and real estate investments for the real estate and insurance industries, serving Fortune 500 and beyond.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Location company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for eMarketer
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to eMarketer
2.2 - Growth funds investing in similar companies to eMarketer
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4 - Top valuation comps for eMarketer
4.2 - Public trading comparable groups for eMarketer
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