Company profile: mParticle
1.1 - Company Overview
Company description
- Provider of a real-time customer data platform that manages and analyzes customer data, collecting, organizing, synchronizing and analyzing data from applications, websites, connected devices and offline sources, distributing it to service providers, and enabling actionable insights, advanced analytics, audience segmentation and optimized customer journeys. Includes Data Master, IDSync, Data Governance for compliance, and AI-enabled Warehouse Sync.
Products and services
- Customer Data Platform: real-time system that collects, organizes, synchronizes, and analyzes data from applications, websites, connected devices, and offline sources, then distributes datasets to various service providers
- IDSync: cross-device component that facilitates identity matching and resolution to build unified customer profiles from data collected across different channels and devices
- Data Governance: privacy-compliant features that manage adherence to data privacy regulations and support an organization’s governance needs, ensuring proper handling of customer information across collection, synchronization, analysis, and distribution processes
Key contacts
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Financial details
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1.2 - Competitors and similar companies to mParticle
MVP Index
HQ: United States
Website
- Description: Provider of a social media index and measurement platform for the sports and entertainment industry, used by global brands, media, and sports organizations to value sponsorships, understand who engages with or purchases their products, and benchmark sponsorship performance. Headquartered in Austin, Texas.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Vidpresso
HQ: United States
Website
- Description: Provider of a simple way for broadcasters, event producers, and podcasters to integrate social media into live productions, with a long-term goal of making it simple for anyone to create broadcast-quality media without spending millions on broadcast-quality hardware.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Datanyze
HQ: United States
Website
- Description: Provider of real-time technographic insights based on companies' technology choices and buying signals, using accurate contact information to help customers find great accounts and convert them into customers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Datanyze company profile →
Bloomreach
HQ: United States
Website
- Description: Provider of an end-to-end Customer Data and Experience Platform (CDXP) and Customer Data Platform (CDP) that integrates online/offline customer data, AI, marketing automation, and conversion rate optimization to analyze behavior and orchestrate omni-channel campaigns. Offers tools for email marketing, personalized messaging, and AI-driven product recommendations across email, SMS, push, and web.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bloomreach company profile →
Thatcher Technology
HQ: United States
Website
- Description: Provider of configurable sales performance management software for direct selling, party plan, and MLM operations. Offerings include the Prowess suite for compensation, genealogy, and incentive programs; tools for sales relationship and compensation plan administration; an MLM CRM for sales, lead, and recruitment management; and services for implementation, development, report writing, integration, and support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Thatcher Technology company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for mParticle
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to mParticle
2.2 - Growth funds investing in similar companies to mParticle
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4 - Top valuation comps for mParticle
4.2 - Public trading comparable groups for mParticle
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