Company profile: MVP Index
1.1 - Company Overview
Company description
- Provider of a social media index and measurement platform for the sports and entertainment industry, used by global brands, media, and sports organizations to value sponsorships, understand who engages with or purchases their products, and benchmark sponsorship performance. Headquartered in Austin, Texas.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to MVP Index
Northern Light
HQ: United States
Website
- Description: Provider of analytics and market intelligence solutions, including SinglePoint, an AI-powered enterprise portal for market research and competitive intelligence that integrates internal and external data; embedded Research Project Tracker and Primary Research Manager; aggregated Content Collections from news, journals, social media, and government databases via SinglePoint and AWS Marketplace; and generative AI for insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Numerator
HQ: United States
Website
- Description: Provider of market intelligence that unifies omnichannel marketing, merchandising and sales data to link what people buy to the reasons and influences behind their purchases for brand, retail and agency clients. Offers data feeds: panel shopping data from over 1M households, static panel metrics for BI, TruView metrics for market share analysis, and detailed promotional activity data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ReachForce
HQ: United States
Website
- Description: Provider of cloud-based lead conversion acceleration software and services for B2B marketers, including a customer data platform to validate, enrich and score leads; predictive lead-to-account matching and segmentation; B2B market segmentation; machine learning-based buying signal analysis to prioritize accounts and leads; identity resolution; and real-time SmartForms for form validation and enrichment.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Advantage
HQ: United States
Website
- Description: Provider of agency management software and an all-in-one platform for ad agencies and creative teams, streamlining workflows across media planning and buying, project management, finance and accounting. Offers tools for billing, budgets and forecasts, task and resource management, time tracking, and financial oversight to improve productivity and profitability.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zeta Global
HQ: United States
Website
- Description: Provider of data-driven marketing technology and services that help brands acquire, engage, and retain customers via a people-based marketing cloud. Offerings include Zeta Marketing Platform for multichannel campaign management; Customer Data Platform (CDP/CDP+) for unified profiles and real-time activation; Messaging for personalized email; Activation (DSP); and Agile Intelligence for real-time insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zeta Global company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MVP Index
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MVP Index
2.2 - Growth funds investing in similar companies to MVP Index
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4 - Top valuation comps for MVP Index
4.2 - Public trading comparable groups for MVP Index
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