Company profile: Zeta Global
1.1 - Company Overview
Company description
- Provider of data-driven marketing technology and services that help brands acquire, engage, and retain customers via a people-based marketing cloud. Offerings include Zeta Marketing Platform for multichannel campaign management; Customer Data Platform (CDP/CDP+) for unified profiles and real-time activation; Messaging for personalized email; Activation (DSP); and Agile Intelligence for real-time insights.
Products and services
- Zeta Activation: An enterprise-grade demand-side platform that enhances paid media strategies by targeting audiences with personalized messages across various channels, producing coordinated campaigns through precise audience targeting and cross-channel activation
- Zeta Customer Data Platform (CDP+): A real-time platform that centralizes customer data, enabling insights and activation for personalized marketing strategies, engineered to trigger immediate marketing actions based on centralized customer data
- Zeta Marketing Platform: An integrated system combining identity, intelligence, and activation to manage and optimize marketing campaigns across multiple channels for leading brands
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Zeta Global
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Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Artur'In
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Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Later
HQ: Canada
Website
- Description: Provider of the world's first Social Revenue Platform, uniting Later Influence (industry-leading influencer marketing) and Later Social (social media management and first-to-market link in bio), trusted by top social platforms with partnerships and integrations with Meta.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Kantar
HQ: United Kingdom
Website
- Description: Provider of global insight, information and consultancy services, uniting 13 specialist companies to deliver decision-quality research and brand growth solutions. Offerings include Worldpanel shopper monitoring and analytics, Kantar Marketplace fast insights, BrandZ brand ranking and analysis, Brand Guidance equity measurement and tracking, Profiles audience understanding, and Brand Strategy frameworks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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LeadPoint
HQ: United States
Website
- Description: Provider of an online lead generation marketplace for data and voice leads, trading millions of leads every year to over 2,000 customers across North America and Europe, including several Fortune 500 companies. Founded in 2004.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Zeta Global
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Zeta Global
2.2 - Growth funds investing in similar companies to Zeta Global
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4 - Top valuation comps for Zeta Global
4.2 - Public trading comparable groups for Zeta Global
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