Company profile: Kantar
1.1 - Company Overview
Company description
- Provider of global insight, information and consultancy services, uniting 13 specialist companies to deliver decision-quality research and brand growth solutions. Offerings include Worldpanel shopper monitoring and analytics, Kantar Marketplace fast insights, BrandZ brand ranking and analysis, Brand Guidance equity measurement and tracking, Profiles audience understanding, and Brand Strategy frameworks.
Products and services
- Kantar Marketplace: An enterprise-grade market research platform that combines technology and human expertise to deliver decision-quality insights quickly
- Worldpanel: Analytics-driven service offering continuous shopper monitoring and advanced analytics to understand global consumer behavior and inform retail and marketing strategies
- Brand Guidance: Tech-enabled system uniting brand expertise and technology to measure brand equity and track performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Kantar
Supermetrics
HQ: Finland
Website
- Description: Provider of B2B data integration software that pulls data from various sources for web analytics, social media, and online marketing, enabling automated data transfer and reporting in Google Sheets, Looker Studio, and Excel, and scalable storage and analysis in BigQuery and Google Cloud Storage, plus a programmable API.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Leadoo
HQ: Finland
Website
- Description: Provider of a Lead-Driven Marketing platform that converts passive website visitors into leads. Offerings include a Conversion Kit with visual, inpage, AI, and chatbot tools; Conversion Insights analytics; Conversion Experts optimization support; a Recruitment Bot to qualify and shortlist candidates; lead generation tools; and customer service automation for real-time assistance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Folloze
HQ: United States
Website
- Description: Provider of a no-code, AI-powered B2B Buyer Experience Platform that lets marketers create personalized, data-driven digital experiences and campaigns across the buyer journey. Offerings include campaign analytics, centralized content with ChatGPT AI recommendations, sales and marketing orchestration with key martech integrations, on-behalf sales campaigns, and expert workshops for ABX.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MessageGears
HQ: United States
Website
- Description: Provider of a warehouse-native customer engagement platform for enterprise brands, enabling personalized, real-time cross-channel interactions via direct connections to modern data warehouses. Offerings include MessageGears Platform for segmentation, personalization, and delivery, and MessageGears Segment to build custom audiences and journeys using live data without syncing, with support for warehouses like Snowflake.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MessageGears company profile →
Tetherball 360
HQ: United States
Website
- Description: Provider of digital relationship marketing services leveraging mobile-to-mobile technology to help brands target audiences through loyalty programs, including coupons, reward programs, sweepstakes, and alerts, delivered via one-to-one mobile applications.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tetherball 360 company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Kantar
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Kantar
2.2 - Growth funds investing in similar companies to Kantar
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4 - Top valuation comps for Kantar
4.2 - Public trading comparable groups for Kantar
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