Company profile: Cision
1.1 - Company Overview
Company description
- Provider of earned media management software and services for PR and marketing communications professionals, including AI-powered media monitoring, analytics, media relationship management, and social listening. Offers PR Newswire for news distribution, a media database of 850k+ contacts, Cision Insights for coverage analysis, and global monitoring across multiple media types.
Products and services
- Cision Media Relationship Management: A custom-engineered, database-driven product for building relationships with journalists and influencers, featuring over 850k contacts to target key influencers and manage outreach
- CisionOne: An enterprise-grade AI platform that monitors media, runs analytics, and manages media relationships, tracking and measuring impact through text and images for communicators
- PR Newswire: A global-scale distribution platform that delivers news to newsrooms, journalists, and digital sites, distributing strategic content to media outlets
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Cision
HelloSociety
HQ: United States
Website
- Description: Provider of full-service Pinterest marketing and technology solutions that help brands optimize efforts through strategic partnerships with influential pinners, robust analytics, creative consulting, and more; has driven $30M in additional sales revenue through Pinterest for its brand clientele.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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HYPR Brands
HQ: United States
Website
- Description: Provider of in-depth audience demographics of social influencers, enabling marketers to effectively target desired demographics using the voice of influencers, lowering costs and making influencer marketing a science.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Gorkana
HQ: United States
Website
- Description: Provider of media intelligence and industry news for PR, communications, and journalists, offering the Cision Communications Cloud, media database, media monitoring, media analysis and insights, social media services, Gorkana Surveys, plus weekly media workshops, daily emails, media requests, and forward features.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Rival IQ
HQ: United States
Website
- Description: Provider of social media and digital marketing analytics SaaS that tracks and reports social media metrics and competitors’ performance for actionable benchmarking. Offers custom dashboards, scheduled exports, multi-user accounts, in-app and email alerts, and custom-branded reports and charts to simplify collaboration and reporting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Rival IQ company profile →
Unmetric
HQ: United States
Website
- Description: Provider of a social media intelligence platform for brands, combining people and technology to track and analyze the online behavior of over 30,000 brands. Offers in-depth analytics, competitor benchmarking, earned media value calculation, campaign intelligence, content tagging, and Facebook analytics to uncover data-driven insights and optimize social strategies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Unmetric company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Cision
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Cision
2.2 - Growth funds investing in similar companies to Cision
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4 - Top valuation comps for Cision
4.2 - Public trading comparable groups for Cision
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