Company profile: iContact
1.1 - Company Overview
Company description
- Provider of email and social media marketing software and services for small and mid-sized companies, and the largest private provider globally. Offers an email marketing platform for audience growth, design, personalization, automation, segmentation, and tracking of newsletters, surveys, and autoresponders; landing page tools; automated welcome, nurturing, and anniversary emails; deliverability and custom email design services. Based in Morrisville, NC.
Products and services
- Automation Tools: Subscriber-action-triggered components that dispatch automated welcome, nurturing, and anniversary emails, dynamically reacting to specific subscriber behaviors to sustain engagement over time
- Email Marketing Platform: A software-based system that architects audience growth, produces personalized email designs, automates campaigns, and enables creating, sending, and tracking newsletters, surveys, and autoresponders
- Segmentation Tools: Data-driven assemblies that construct granular email segments for personalized marketing, leveraging subscriber data and engagement metrics to target content with precision
Key contacts
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Financial details
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1.2 - Competitors and similar companies to iContact
Reveall
HQ: The Netherlands
Website
- Description: Provider of a B2B customer insights SaaS platform that helps product teams gather, organize, analyze, and share learnings from customer research and feedback, featuring tools to analyze qualitative data like quantitative data and an AI-powered product discovery solution that automates discovery to enable faster, better product decisions with reduced development cost.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Instapage
HQ: United States
Website
- Description: Provider of a landing page platform that helps marketers scale campaigns and lower costs by creating customizable, mobile-responsive pages without developers. Offers a drag-and-drop builder with 500+ templates, Instablocks for reusable blocks, AI content generation, experimentation (A/B testing, heatmaps), AdMap to visualize and connect ads to relevant pages, and collaboration tools for real-time feedback.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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DivvyHQ
HQ: United States
Website
- Description: Provider of a cloud-based content planning and production workflow platform for high-volume content teams, featuring a central content operations hub, configurable spreadsheet-free editorial calendars, a content request intake tool, content strategy documentation and reporting, a custom workflow builder for automation, and integrations with AI tools such as Jasper, Grammarly, Writer, and Copysmith.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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iSpionage
HQ: United States
Website
- Description: Provider of landing page surveillance, competitive keyword research, and website monitoring for digital marketing teams, including an AdWords Competitor Keyword Tool to reveal competitors’ profitable keywords, ad copy, and landing pages, SEO Watch for organic ranking tracking, Search Engine Marketing campaign monitoring, and a PPC Landing Page Design Gallery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full iSpionage company profile →
Dialog Direct
HQ: United States
Website
- Description: Provider of data-driven marketing and customer engagement solutions that manage and personalize multichannel, multi-touch customer journeys to optimize acquisition, lead nurturing, and sales. Offerings include revenue generation across marketing, sales, and loyalty systems; an AI-powered customer data platform; lead generation; customer acquisition; omni-channel sales engagement; and licensed insurance sales engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dialog Direct company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for iContact
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to iContact
2.2 - Growth funds investing in similar companies to iContact
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4 - Top valuation comps for iContact
4.2 - Public trading comparable groups for iContact
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