Company profile: OfferFit
1.1 - Company Overview
Company description
- Provider of an AI-powered experimentation platform that automates decision-making and personalization for businesses, replacing manual A/B testing with AI-driven testing to optimize messaging, offers, incentives, channels, and timing for each customer. Delivers 1:1 decisioning using first-party data, faster experimentation, clear ROI measurement, and actionable insights to improve customer engagement.
Products and services
- 1:1 Decisioning: A first-party-data-driven capability that architects individualized marketing decisions per customer, enabling true personalization across offers, messaging, channels, and timing while improving engagement
- Automated Experimentation Platform: An AI-driven system that replaces manual A/B testing with machine-learning experimentation to optimize messaging, product offers, incentives, channels, and timing for each individual customer
- AI Testing: A real-time service that evaluates multiple marketing strategies simultaneously, produces personalized decisions for each customer, and adapts instantly to market changes to accelerate learning
Key contacts
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Financial details
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1.2 - Competitors and similar companies to OfferFit
Collab Asia
HQ: Singapore
Website
- Description: Provider of content creation, distribution, and consumption solutions, including China distribution for international creators via direct partnerships (account verification, monetization), content localization across Asia, proprietary digital rights management to protect IP and monetize pirated videos, influencer marketing, campaign strategy and execution, and channel management and audience growth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Port25 Solutions
HQ: The Netherlands
Website
- Description: Provider of on-premise email infrastructure software, offering PowerMTA, a specialized, high-performance Message Transfer Agent that intelligently and efficiently delivers large volumes of email to maximize delivery and response.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Emarsys
HQ: Austria
Website
- Description: Provider of an AI-powered omnichannel customer engagement and marketing automation platform enabling personalized, one-to-one interactions across email, mobile, social, and web. Offerings include a personalization engine, customer lifecycle management, intelligence and analytics to predict and optimize campaign performance, and tools for cross-channel marketing at scale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Anametrix
HQ: United States
Website
- Description: Provider of a real-time, cloud-based marketing analytics platform that presents a holistic view of the effectiveness of paid, owned and earned media (POEM) to improve campaign results, lower acquisition costs and increase customer lifetime value, serving Global 2000 B2C marketers, publishers and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Advisor Websites
HQ: Canada
Website
- Description: Provider of website and digital marketing solutions for the financial services and insurance industries, offering efficient, compliant, high-quality websites tailored for advisors and financial institutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Advisor Websites company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for OfferFit
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to OfferFit
2.2 - Growth funds investing in similar companies to OfferFit
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4 - Top valuation comps for OfferFit
4.2 - Public trading comparable groups for OfferFit
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