Company profile: Mailchimp
1.1 - Company Overview
Company description
- Provider of email marketing and automation for growing businesses, with tools for campaign creation, behavioral targeting, and a Customer Journey Builder. Offers SMS marketing add-on, website builder, marketing CRM, and an AI-powered Creative Assistant for brand-consistent designs, plus data-driven recommendations and award-winning customer support.
Products and services
- Email Marketing and Automation: Mailchimp delivers an enterprise-grade system to create and manage email campaigns, using automation to send targeted messages based on customer behavior
- Customer Journey Builder: Mailchimp offers a modular Customer Journey Builder to set up automated email sequences triggered by customer actions, helping increase engagement and sales
- Marketing CRM: Mailchimp supplies a data-driven Marketing CRM that helps manage customer relationships by organizing contact data and tracking interactions
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mailchimp
Magiclytics
HQ: United States
Website
- Description: Provider of predictions of how much revenue you can make from any influencer collaboration.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Planoly
HQ: United States
Website
- Description: Provider of a visual social media planning and management platform to manage, plan, and schedule content across Instagram, TikTok, YouTube, Facebook, and more. Features include auto-posting grid posts, Carousels, Reels, Stories; saving and organizing ideas and hashtags; cross-platform repurposing; a TikTok planner; a YouTube planner; Facebook planning; and Snipfeed link-in-bio and creator monetization storefront.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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CrossEngage
HQ: Germany
Website
- Description: Provider of a customer data and engagement platform combining a CDP with cross-channel campaign management. Integrates with all data sources and marketing channels to enable personalized communication. Features customer data management, no-code predictive modeling, intelligent audience management, cross-channel journeys, and data activation, with secure, scalable, GDPR-compliant hosting in Germany.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CrossEngage company profile →
Koji
HQ: United States
Website
- Description: Provider of a Link in Bio platform building an app store for the Creator Economy, offering hundreds of free apps created by Koji and independent developers to give creators on TikTok, Instagram, Twitch, and other social platforms new ways to engage audiences, connect with supporters, and monetize.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Koji company profile →
Sixth Sense Media
HQ: United States
Website
- Description: Provider of mobile marketing solutions delivering real-time mobile analytics, engagement, and advertising, with customer lifecycle engagement marketing solutions that deliver measurable revenue increases, fastest time-to-market, and lowest total cost of ownership.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sixth Sense Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mailchimp
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mailchimp
2.2 - Growth funds investing in similar companies to Mailchimp
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4 - Top valuation comps for Mailchimp
4.2 - Public trading comparable groups for Mailchimp
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