Company profile: CrossEngage
1.1 - Company Overview
Company description
- Provider of a customer data and engagement platform combining a CDP with cross-channel campaign management. Integrates with all data sources and marketing channels to enable personalized communication. Features customer data management, no-code predictive modeling, intelligent audience management, cross-channel journeys, and data activation, with secure, scalable, GDPR-compliant hosting in Germany.
Products and services
- Cross-Channel Campaign Management: Architects cross-channel user journeys with personalized communications, reacting to real-time user behavior to deliver timely messaging and engagement across existing marketing channels
- Customer Data Management: Constructs a GDPR-compliant unified database by managing all first-party customer data in one place, overcoming data silos and centralizing records for use across data sources and marketing channels
- Data Activation: Delivers enterprise-ready activation of customer data across all marketing systems by integrating with various tools to drive campaign execution while aligning with existing channels and infrastructure
Key contacts
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Financial details
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1.2 - Competitors and similar companies to CrossEngage
Medio
HQ: United States
Website
- Description: Provider of cloud-based predictive analytics enabling businesses to acquire, retain, and monetize mobile customers by collecting and analyzing customer activity data to deliver personalized monthly recommendations and offers to mobile users; works with brands including Rovio (Angry Birds).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Vessel
HQ: United States
Website
- Description: Provider of an advanced WYSIWIG platform empowering product managers and marketers to rapidly build and launch experiments in real time (no coding), helping mobile app publishers address challenges in user engagement and retention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Verve AI
HQ: Canada
Website
- Description: Provider of an augmented intelligence data platform that powers customer-centric culture through dynamic insight, persistently analyzing customers’ speed of life by aggregating abundant informed data points and surfacing windows of opportunities in real time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Fizziology
HQ: United States
Website
- Description: Provider of social media-driven insights and analytics for the media and entertainment industry, offering casting analysis, marketing performance measurement, fan identification, and ad effectiveness solutions, including MarketCast Ad Effect, Cross Platform Brand Effect, Campaign Effect, Brand Lift, and Brand Tracking+ to predict response, measure resonance, and track fandom and brand health.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Conversio
HQ: United Kingdom
Website
- Description: Provider of sales growth services through analysis, insight, and continuous testing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for CrossEngage
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to CrossEngage
2.2 - Growth funds investing in similar companies to CrossEngage
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4 - Top valuation comps for CrossEngage
4.2 - Public trading comparable groups for CrossEngage
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