Company profile: Fizziology
1.1 - Company Overview
Company description
- Provider of social media-driven insights and analytics for the media and entertainment industry, offering casting analysis, marketing performance measurement, fan identification, and ad effectiveness solutions, including MarketCast Ad Effect, Cross Platform Brand Effect, Campaign Effect, Brand Lift, and Brand Tracking+ to predict response, measure resonance, and track fandom and brand health.
Products and services
- MarketCast Brand Lift: An attribution-grade product connecting advertising exposure to brand performance metrics—awareness, consideration, and intent—quantifying lift across campaigns
- MarketCast Brand Tracking+: A longitudinal model combining survey methodologies and behavioral data to track brand fandom and performance, identify core drivers, and reveal how fans discover and engage
- MarketCast Cross Platform Brand Effect: A cross-platform measurement product assessing ad resonance by determining whether audiences remember, like, and associate ads with the brand across media
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Fizziology
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Throtle
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
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3C Interactive
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Ardent
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Website
- Description: Provider of software and analytics solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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Alliant
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Fizziology
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Fizziology
2.2 - Growth funds investing in similar companies to Fizziology
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4 - Top valuation comps for Fizziology
4.2 - Public trading comparable groups for Fizziology
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