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Company profile: Dynata

1.1 - Company Overview

Dynata Logo

Dynata

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of first-party data and data services, leveraging a global reach of 60+ million consumers and business professionals and extensive survey-based profile attributes. Offers the world's largest first-party data platform, audience activation, survey solutions, connected data services, and data quality assurance to deliver precise, trustworthy data.

Products and services

  • World's Largest First Party Data Platform: Delivers enterprise-scale access to reliable human-sourced, first-party data from 60+ million respondents, with survey-collected individual profile attributes for precise decision-making
  • Data Quality Assurance: Architects industrial-grade quality controls using sophisticated fraud detection and scoring systems to safeguard reliability and maintain a high data acceptance rate across datasets
  • Connected Data Services: Integrates modular first-, second-, and third-party datasets to create a comprehensive consumer insight view that strengthens marketing strategies and improves ROI

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Dynata

Prime Research Logo

Prime Research

HQ: United States Website
  • Description: Provider of global media measurement and analysis services and strategic communication research, using talent, tools, and technology to deliver measurement and enable clients to prove the value of communication and public relations efforts.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Prime Research company profile →
Norm Logo

Norm

HQ: Sweden Website
  • Description: Provider of virtual shopper research software, Simstore, in development since 2003 to understand shopper dynamics at the point of purchase in the FMCG industry.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Norm company profile →
Silverpop Logo

Silverpop

HQ: United States Website
  • Description: Provider of digital marketing technology solutions, including email marketing and marketing automation, offering email marketing strategies, campaign management and execution, analytics of campaign results, and sales and customer communication software that transforms electronic mail to capture customer behavior.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Silverpop company profile →
CQuotient Logo

CQuotient

HQ: United States Website
  • Description: Provider of a True 1:1 personalization solution for leading retailers, enabling uniquely tailored messages to every customer at any interaction. Its Personalized Marketing Engine combines rigorous predictive science, deep retail knowledge, cloud-based technology, and omnichannel data to decode each customer’s unique behavior and tastes.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full CQuotient company profile →
OpenBack Logo

OpenBack

HQ: Ireland Website
  • Description: Provider of a mobile engagement platform delivering personalized, dynamic push notifications with device-side decisioning using mobile edge computing to increase user engagement. Founded in 2015 and headquartered in Dublin, Ireland.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full OpenBack company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Dynata

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Buyer group 1: ████████ ████████

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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Dynata

2.2 - Growth funds investing in similar companies to Dynata

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4 - Top valuation comps for Dynata

4.2 - Public trading comparable groups for Dynata

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4.3 - M&A Transactions similar to Dynata

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Dynata

What does Dynata do?

Dynata is a provider of first-party data and data services, leveraging a global reach of 60+ million consumers and business professionals and extensive survey-based profile attributes. Offers the world's largest first-party data platform, audience activation, survey solutions, connected data services, and data quality assurance to deliver precise, trustworthy data.

Who are Dynata's competitors?

Dynata's competitors and similar companies include Prime Research, Norm, Silverpop, CQuotient, and OpenBack.

Where is Dynata headquartered?

Dynata is headquartered in United States.

How many employees does Dynata have?

Dynata has 1,000 employees 🔒.

When was Dynata founded?

Dynata was founded in 2010 🔒.

What sector and industry vertical is Dynata in?

Dynata is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Dynata

Who are the top strategic acquirers in Dynata's sector and industry

Top strategic M&A buyers and acquirers in Dynata's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Dynata?

Top strategic M&A buyers groups and sectors for Dynata include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Dynata's sector and industry vertical

Which are the top PE firms investing in Dynata's sector and industry vertical?

Top PE firms investing in Dynata's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Dynata's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Dynata's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Dynata's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Dynata include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Dynata's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Dynata?

The key public trading comparables and valuation benchmarks for Dynata include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Dynata for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Dynata with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Dynata's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Dynata with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Dynata's' sector and industry vertical?

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