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Company profile: Demandbase

1.1 - Company Overview

Demandbase Logo

Demandbase

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of marketing engagement software that expands relationships with high-value accounts by orchestrating human connection at scale. Offers an AI-driven go-to-market platform integrating ABX, sales intelligence, B2B advertising, data, and personalization, plus multi-channel orchestration—combining CRM and marketing automation data to identify opportunities, coordinate sales and marketing, target in-market accounts, and deliver full-journey analytics.

Products and services

  • ABX: A CRM-integrated system that combines AI and B2B data with CRM and marketing automation data to identify opportunities and coordinate sales and marketing activities
  • Demandbase One: An AI-driven Go-to-Market platform integrating ABX, sales intelligence, advertising, and B2B data to help businesses identify opportunities and coordinate sales and marketing efforts
  • Data: An API-delivered service injecting account intelligence and B2B data into tech stacks via APIs, cloud delivery, or flat files to operationalize targeting and insights

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Demandbase

Bloomreach Logo

Bloomreach

HQ: United States Website
  • Description: Provider of an end-to-end Customer Data and Experience Platform (CDXP) and Customer Data Platform (CDP) that integrates online/offline customer data, AI, marketing automation, and conversion rate optimization to analyze behavior and orchestrate omni-channel campaigns. Offers tools for email marketing, personalized messaging, and AI-driven product recommendations across email, SMS, push, and web.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bloomreach company profile →
OptiMine Logo

OptiMine

HQ: United States Website
  • Description: Provider of agile marketing measurement and optimization solutions, including OptiMine INSIGHT for privacy-safe attribution across digital and traditional channels with online and offline conversions; OptiMine INSPIRE for real-time scenario planning of spend and performance; OptiMine INTENT for AI-driven marketing mix modeling and budget optimization; and an Agency Partner Program leveraging its analytics platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full OptiMine company profile →
Dotdigital Logo

Dotdigital

HQ: United Kingdom Website
  • Description: Provider of a customer engagement platform for digital marketers and developers, offering cross-channel marketing automation based on customer data and behavior, email marketing, global SMS, and real-time website personalization. Features include tools for lifecycle and transactional messaging, a drag-and-drop email builder, and integrations with ecommerce and CRM platforms to streamline and enhance marketing efforts.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Dotdigital company profile →
Aptrinsic Logo

Aptrinsic

HQ: United States Website
  • Description: Provider of a product experience platform that helps companies acquire, retain, and grow customers by creating real-time, personalized engagements driven by product usage data. Enables product-led go-to-market strategies to increase product adoption and customer lifetime value.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Aptrinsic company profile →
ContactUs.com Logo

ContactUs.com

HQ: United States Website
  • Description: Provider of online marketing solutions for customer acquisition and prospect management, helping businesses generate more new sales from their online profiles; offers advanced web, mobile, and phone contacting solutions to generate new sales prospects.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full ContactUs.com company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Demandbase

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Demandbase

2.2 - Growth funds investing in similar companies to Demandbase

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4 - Top valuation comps for Demandbase

4.2 - Public trading comparable groups for Demandbase

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4.3 - M&A Transactions similar to Demandbase

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Demandbase

What does Demandbase do?

Demandbase is a provider of marketing engagement software that expands relationships with high-value accounts by orchestrating human connection at scale. Offers an AI-driven go-to-market platform integrating ABX, sales intelligence, B2B advertising, data, and personalization, plus multi-channel orchestration—combining CRM and marketing automation data to identify opportunities, coordinate sales and marketing, target in-market accounts, and deliver full-journey analytics.

Who are Demandbase's competitors?

Demandbase's competitors and similar companies include Bloomreach, OptiMine, Dotdigital, Aptrinsic, and ContactUs.com.

Where is Demandbase headquartered?

Demandbase is headquartered in United States.

How many employees does Demandbase have?

Demandbase has 1,000 employees 🔒.

When was Demandbase founded?

Demandbase was founded in 2010 🔒.

What sector and industry vertical is Demandbase in?

Demandbase is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Demandbase

Who are the top strategic acquirers in Demandbase's sector and industry

Top strategic M&A buyers and acquirers in Demandbase's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Demandbase?

Top strategic M&A buyers groups and sectors for Demandbase include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Demandbase's sector and industry vertical

Which are the top PE firms investing in Demandbase's sector and industry vertical?

Top PE firms investing in Demandbase's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Demandbase's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Demandbase's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Demandbase's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Demandbase include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Demandbase's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Demandbase?

The key public trading comparables and valuation benchmarks for Demandbase include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Demandbase for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Demandbase with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Demandbase's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Demandbase with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Demandbase's' sector and industry vertical?

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