Company profile: IMMI
1.1 - Company Overview
Company description
- Provider of mobile-based ad tracking and media research solutions that collect cross-platform media usage by detecting audio signatures. IMMI phones randomly sample 10 seconds of room audio every 30 seconds and upload signatures, which are compared against IMMI-tracked local TV and radio outlets to measure exposure. Based in San Mateo, CA.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to IMMI
Moloco
HQ: United States
Website
- Description: Provider of programmatic advertising solutions that optimize acquisition, retention, and monetization for advertisers and publishers. Offers Moloco Cloud DSP using machine learning for mobile user acquisition and retargeting, an SDK connecting publishers to a global advertiser network, and brand safety tools including policies, block and safety lists, and inclusion/exclusion lists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Dandelion
HQ: United States
Website
- Description: Provider of a platform that enables frictionless discovery of content and commerce, delivered to storefronts, marketplaces, and their participants to make it easy for anyone to be a marketer.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mobile Theory
HQ: United States
Website
- Description: Provider of mobile advertising platform and digital marketing services for brands, agencies and publishers to deliver engaging, immersive campaigns to mobile consumers. Through transparent, premium sites and apps, reaches over 50 million mobile Internet users and optimizes mobile traffic conversion, integrating content marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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TreSensa
HQ: United States
Website
- Description: Provider of mobile marketing solutions leveraging branded tap-and-play HTML5 games to connect brands and game studios with target audiences on mobile. Offers custom branded game experiences, machine learning-powered user acquisition, app monetization, SDK-direct premium placements, programmatic exchange, performance-driven creative, and GameRefinery insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full TreSensa company profile →
Drawbridge
HQ: United States
Website
- Description: Provider of AI and machine learning–driven scaled identity technologies, offering cross-device, people-based identity management that connects, unifies, and enhances customer data for clients across industries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Drawbridge company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for IMMI
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to IMMI
2.2 - Growth funds investing in similar companies to IMMI
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4 - Top valuation comps for IMMI
4.2 - Public trading comparable groups for IMMI
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