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Company profile: IMMI

1.1 - Company Overview

IMMI Logo

IMMI

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of mobile-based ad tracking and media research solutions that collect cross-platform media usage by detecting audio signatures. IMMI phones randomly sample 10 seconds of room audio every 30 seconds and upload signatures, which are compared against IMMI-tracked local TV and radio outlets to measure exposure. Based in San Mateo, CA.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to IMMI

Moloco Logo

Moloco

HQ: United States Website
  • Description: Provider of programmatic advertising solutions that optimize acquisition, retention, and monetization for advertisers and publishers. Offers Moloco Cloud DSP using machine learning for mobile user acquisition and retargeting, an SDK connecting publishers to a global advertiser network, and brand safety tools including policies, block and safety lists, and inclusion/exclusion lists.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Moloco company profile →
Dandelion Logo

Dandelion

HQ: United States Website
  • Description: Provider of a platform that enables frictionless discovery of content and commerce, delivered to storefronts, marketplaces, and their participants to make it easy for anyone to be a marketer.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Dandelion company profile →
Mobile Theory Logo

Mobile Theory

HQ: United States Website
  • Description: Provider of mobile advertising platform and digital marketing services for brands, agencies and publishers to deliver engaging, immersive campaigns to mobile consumers. Through transparent, premium sites and apps, reaches over 50 million mobile Internet users and optimizes mobile traffic conversion, integrating content marketing.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mobile Theory company profile →
TreSensa Logo

TreSensa

HQ: United States Website
  • Description: Provider of mobile marketing solutions leveraging branded tap-and-play HTML5 games to connect brands and game studios with target audiences on mobile. Offers custom branded game experiences, machine learning-powered user acquisition, app monetization, SDK-direct premium placements, programmatic exchange, performance-driven creative, and GameRefinery insights.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full TreSensa company profile →
Drawbridge Logo

Drawbridge

HQ: United States Website
  • Description: Provider of AI and machine learning–driven scaled identity technologies, offering cross-device, people-based identity management that connects, unifies, and enhances customer data for clients across industries.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Drawbridge company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for IMMI

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to IMMI

2.2 - Growth funds investing in similar companies to IMMI

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4 - Top valuation comps for IMMI

4.2 - Public trading comparable groups for IMMI

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4.3 - M&A Transactions similar to IMMI

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About IMMI

What does IMMI do?

IMMI is a provider of mobile-based ad tracking and media research solutions that collect cross-platform media usage by detecting audio signatures. IMMI phones randomly sample 10 seconds of room audio every 30 seconds and upload signatures, which are compared against IMMI-tracked local TV and radio outlets to measure exposure. Based in San Mateo, CA.

Who are IMMI's competitors?

IMMI's competitors and similar companies include Moloco, Dandelion, Mobile Theory, TreSensa, and Drawbridge.

Where is IMMI headquartered?

IMMI is headquartered in United States.

How many employees does IMMI have?

IMMI has 1,000 employees 🔒.

When was IMMI founded?

IMMI was founded in 2010 🔒.

What sector and industry vertical is IMMI in?

IMMI is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for IMMI

Who are the top strategic acquirers in IMMI's sector and industry

Top strategic M&A buyers and acquirers in IMMI's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for IMMI?

Top strategic M&A buyers groups and sectors for IMMI include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in IMMI's sector and industry vertical

Which are the top PE firms investing in IMMI's sector and industry vertical?

Top PE firms investing in IMMI's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in IMMI's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in IMMI's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in IMMI's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to IMMI include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in IMMI's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for IMMI?

The key public trading comparables and valuation benchmarks for IMMI include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for IMMI for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for IMMI with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in IMMI's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for IMMI with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in IMMI's' sector and industry vertical?

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