Company profile: Splicky
1.1 - Company Overview
Company description
- Provider of a demand-side platform and programmatic advertising services using proprietary real-time bidding technology. Enables simple, real-time buying of mobile ad impressions and clicks across mobile sites and apps with access to global mobile inventory. Offers targeted ad placements across mobile, digital out-of-home, desktop, connected TV, and audio.
Products and services
- Splicky CTV: Programmatic-grade connected TV advertising service enabling targeted ad placements on smart TVs and streaming devices for precise audience reach
- Splicky DOOH (Digital Out-Of-Home): Programmatic-grade digital out-of-home advertising service allowing targeted placements on digital billboards and screens to reach audiences in outdoor environments
- Splicky Mobile: Proprietary RTB-powered, real-time mobile DSP enabling simple purchase of ad impressions and clicks within mobile sites and apps, with immediate access to global mobile inventory via one platform
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Splicky
Dobleas
HQ: United States
Website
- Description: Provider of a global mobile demand-side platform (DSP) that enables marketers and advertisers to buy real-time impressions across leading mobile ad exchanges (AdXs) and supply-side platforms (SSPs).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdTheorent
HQ: United States
Website
- Description: Provider of predictive digital advertising technology for brands and agencies, leveraging Big Data and proprietary machine learning to deliver predictive targeting, predictive creative, geo-intelligence (POI, geo-fencing, geo-retargeting), cross-device mapping, self-learning insights, Studio A\T creative services, and Data Science as a Service for custom model development and campaign optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tradelab
HQ: France
Website
- Description: Provider of an augmented programmatic purchasing platform that individualizes the algorithmic construction of purchasing decisions (optimization) and provides tailored data for targeting to advertisers and agencies; expert in verticalized media trading to enhance the efficiency and quality of real-time buying actions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Deep Forest Media
HQ: United States
Website
- Description: Provider of a mobile advertising platform offering online and mobile services to advertiser clients and agencies for digital marketing campaigns, featuring a smart, integrated system that helps mobile advertisers realize the value of their marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Deep Forest Media company profile →
MobSmith
HQ: United States
Website
- Description: Provider of an ad platform enabling advertisers to run rich, personalized and targeted campaigns using dynamic content based on a user’s location, demographic, or publisher’s content, with access to analytics and integration with existing ad networks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MobSmith company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Splicky
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Splicky
2.2 - Growth funds investing in similar companies to Splicky
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4 - Top valuation comps for Splicky
4.2 - Public trading comparable groups for Splicky
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