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Company profile: AdKarma

1.1 - Company Overview

AdKarma Logo

AdKarma

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of video supply-side platform services delivering monetization tools for publishers to manage, optimize, and monetize digital video and display inventory; programmatic access to high-quality inventory; cross-platform ad formats (in-stream video, rich media, display); a managed header bidder; direct integration with reporting; and premium media buying services.

Products and services

  • Monetization Solutions: Delivers supply-side inventory-management tools enabling publishers to manage, optimize, and monetize digital video, display, pre-roll, and mobile inventory, with aggressive focus on details to maximize returns
  • Managed Header Bidder: Supplies a programmatic system that maximizes competition among demand partners for ad inventory, increasing eCPM and overall revenue via a managed header bidding approach
  • Programmatic Access: Offers advertisers multiple programmatic ways to access high-quality digital video and display ad inventory, enabling efficient media buying through flexible programmatic options

Key contacts

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Financial details

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1.2 - Competitors and similar companies to AdKarma

Magnite Logo

Magnite

HQ: United States Website
  • Description: Provider of sell-side advertising technology enabling publishers to monetize content across all screens and formats. Offers supply-side platforms and ad serving for streaming CTV and OTT; header bidding and SSP for display, online video, audio, native, and digital out-of-home; audience curation, activation and management; and demand facilitation connecting publishers with agencies, buyers and DSPs.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Magnite company profile →
Celtra Logo

Celtra

HQ: United States Website
  • Description: Provider of a creative management platform that empowers agencies, media suppliers, and brand leaders with data-driven brand display advertising across mobile, tablet, and desktop. Offers Creative Automation to scale digital ad production, Dynamic Product Ads for commerce across social channels, Creative Enablement to produce and monetize premium ad experiences, and Professional Services for success management, creative, consulting, and support.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Celtra company profile →
Ramp Logo

Ramp

HQ: France Website
  • Description: Provider of digital advertising solutions for retail networks, offering a platform to manage local campaigns with centralized or decentralized activation and reporting; Trade Ads to automate media budget allocation by point of sale based on sales data and other criteria; drive-to-store marketing via geolocated ads and promotions; and BELIEVE for digital artist promotion across YouTube, Spotify, and TikTok in over 50 countries.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ramp company profile →
Acquisio Logo

Acquisio

HQ: Canada Website
  • Description: Provider of performance marketing solutions for local businesses and agencies, with a programmatic engine and dashboard to optimize search and report on social, mobile, and display. Offers AI-powered PPC tools for bid/budget and local lead estimation, SEM launchers for Google & Bing with dynamic product-feed campaigns, ML optimization, cross-channel reporting, social ad management with A/B testing, and data connectors.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Acquisio company profile →
Toro Advertising Logo

Toro Advertising

HQ: Spain Website
  • Description: Provider of an affiliate network connecting advertisers and publishers to facilitate affiliate marketing campaigns, and an anti-fraud system to detect and prevent click-, impression-, and conversion-fraud, backed by exceptional industry knowledge and experience to help publishers increase income.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Toro Advertising company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for AdKarma

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to AdKarma

2.2 - Growth funds investing in similar companies to AdKarma

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4 - Top valuation comps for AdKarma

4.2 - Public trading comparable groups for AdKarma

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4.3 - M&A Transactions similar to AdKarma

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About AdKarma

What does AdKarma do?

AdKarma is a provider of video supply-side platform services delivering monetization tools for publishers to manage, optimize, and monetize digital video and display inventory; programmatic access to high-quality inventory; cross-platform ad formats (in-stream video, rich media, display); a managed header bidder; direct integration with reporting; and premium media buying services.

Who are AdKarma's competitors?

AdKarma's competitors and similar companies include Magnite, Celtra, Ramp, Acquisio, and Toro Advertising.

Where is AdKarma headquartered?

AdKarma is headquartered in United States.

How many employees does AdKarma have?

AdKarma has 1,000 employees 🔒.

When was AdKarma founded?

AdKarma was founded in 2010 🔒.

What sector and industry vertical is AdKarma in?

AdKarma is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for AdKarma

Who are the top strategic acquirers in AdKarma's sector and industry

Top strategic M&A buyers and acquirers in AdKarma's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for AdKarma?

Top strategic M&A buyers groups and sectors for AdKarma include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in AdKarma's sector and industry vertical

Which are the top PE firms investing in AdKarma's sector and industry vertical?

Top PE firms investing in AdKarma's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in AdKarma's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in AdKarma's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in AdKarma's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to AdKarma include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in AdKarma's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for AdKarma?

The key public trading comparables and valuation benchmarks for AdKarma include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for AdKarma for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for AdKarma with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in AdKarma's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for AdKarma with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in AdKarma's' sector and industry vertical?

Access recent funding rounds and capital raises in AdKarma's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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