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Company profile: Zelto

1.1 - Company Overview

Zelto Logo

Zelto

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of technology solutions and products for digital publishers, including AdPushup to increase advertising revenue through machine learning, demand partnerships, and ad operations; AdRecover to recover revenue lost to ad blocking by showing ads to users with ad blockers; and Glimpse to enhance engagement with dynamic link previews that increase session duration and reduce bounce rates.

Products and services

  • AdPushup: A machine-learning-powered platform that architects per-user website content, ad space layout, ad size, and ad type, leveraging demand partnerships and ad operations expertise to increase publisher advertising revenue
  • Glimpse: A publisher-focused engagement product that creates dynamic link previews to boost session duration and lower bounce rates for web publishers
  • AdRecover: An ad-block-compatible revenue product that lets publishers display ads to users running ad blockers, recapturing lost advertising income

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Zelto

Pattern89 Logo

Pattern89

HQ: United States Website
  • Description: Provider of an AI-powered marketing platform for Facebook and Instagram ads, leveraging advertiser data to help brands discover the ad elements that most impact paid social performance, identify successful patterns in social ad data, and analyze results to optimize and keep campaigns up-to-date.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Pattern89 company profile →
MaximusX Logo

MaximusX

HQ: United States Website
  • Description: Provider of a media buying platform for performance marketers, brands, and agencies, offering auto-scaling, auto-optimization, and real-time reporting to address fragmentation and scale in native advertising.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full MaximusX company profile →
Headway Logo

Headway

HQ: United States Website
  • Description: Provider of data-driven media buying and cross-channel marketing services, integrating in-house technology and partner platforms to deliver the right message to the right audience at the right time. Offers programmatic solutions to make ads more relevant and drive consumer engagement across display, video, and mobile.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Headway company profile →
Brandtale Logo

Brandtale

HQ: United States Website
  • Description: Provider of the largest marketing intelligence platform for branded content, showcasing custom content and publishers on the web through one simple and transparent platform.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Brandtale company profile →
MediaDNA Logo

MediaDNA

HQ: United Kingdom Website
  • Description: Provider of online performance marketing services, delivering efficient, precisely targeted campaigns to wider audiences. Acts as an extension of clients' marketing teams, collaborating with networks, agencies, and advertisers to ensure campaign performance and meet individual objectives.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full MediaDNA company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Zelto

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Zelto

2.2 - Growth funds investing in similar companies to Zelto

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4 - Top valuation comps for Zelto

4.2 - Public trading comparable groups for Zelto

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4.3 - M&A Transactions similar to Zelto

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Zelto

What does Zelto do?

Zelto is a provider of technology solutions and products for digital publishers, including AdPushup to increase advertising revenue through machine learning, demand partnerships, and ad operations; AdRecover to recover revenue lost to ad blocking by showing ads to users with ad blockers; and Glimpse to enhance engagement with dynamic link previews that increase session duration and reduce bounce rates.

Who are Zelto's competitors?

Zelto's competitors and similar companies include Pattern89, MaximusX, Headway, Brandtale, and MediaDNA.

Where is Zelto headquartered?

Zelto is headquartered in United States.

How many employees does Zelto have?

Zelto has 1,000 employees 🔒.

When was Zelto founded?

Zelto was founded in 2010 🔒.

What sector and industry vertical is Zelto in?

Zelto is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Zelto

Who are the top strategic acquirers in Zelto's sector and industry

Top strategic M&A buyers and acquirers in Zelto's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Zelto?

Top strategic M&A buyers groups and sectors for Zelto include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Zelto's sector and industry vertical

Which are the top PE firms investing in Zelto's sector and industry vertical?

Top PE firms investing in Zelto's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Zelto's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Zelto's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Zelto's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Zelto include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Zelto's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Zelto?

The key public trading comparables and valuation benchmarks for Zelto include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Zelto for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Zelto with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Zelto's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Zelto with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Zelto's' sector and industry vertical?

Access recent funding rounds and capital raises in Zelto's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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