Company profile: Node App
1.1 - Company Overview
Company description
- Provider of a private platform enabling brands to have products sampled and promoted by hundreds of verified micro-influencers to generate UGC content via streamlined, data-driven campaigns. Offers influencer gifting, Instagram post and video creation, product feedback, free content analytics, and campaign tracking of influencers, posts, and shipments. Includes CreatorLoop, a generative AI tool in the Pro plan for high-quality product photos.
Products and services
- Campaign Tracking: A centralized system for brands to track all influencers, their posts, and product shipments in one place, simplifying oversight of UGC campaigns
- Content Creation: A data-driven platform where brands post products with a content brief and creators apply to architect Instagram posts and videos, generating UGC for campaigns
- Influencer Gifting Campaigns: A private-platform program where brands launch gifting with vetted micro-influencers who sample and promote products, producing UGC content across hundreds of verified micro-influencers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Node App
Similarweb
HQ: United States
Website
- Description: Provider of an AI-based market intelligence platform that monitors web and mobile app traffic and delivers global, multi-device insights to understand, track, and grow digital market share. Offers DigitalRank, TrafficMeter Browser Extension, Site Accreditation, and unbiased views of web and app performance, with data across 100M websites, 190 countries, 210 categories, 235M SKUs, 5B search terms, 250M display ads, 10B content pages, and 8M apps.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Capptain
HQ: France
Website
- Description: Provider of analytics and targeted push notifications for mobile and web app developers, enabling real-time insights into customer usage patterns and behavior-based messaging to drive user retention, usage, and ROI.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Silverpop
HQ: United States
Website
- Description: Provider of digital marketing technology solutions, including email marketing and marketing automation, offering email marketing strategies, campaign management and execution, analytics of campaign results, and sales and customer communication software that transforms electronic mail to capture customer behavior.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Funnel
HQ: Sweden
Website
- Description: Provider of software and platforms that help marketers automate data collection for reporting and analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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RRD
HQ: United States
Website
- Description: Provider of multichannel business communications services and marketing solutions as a marketing and business development firm.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Node App
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Node App
2.2 - Growth funds investing in similar companies to Node App
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4 - Top valuation comps for Node App
4.2 - Public trading comparable groups for Node App
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