Company profile: SugarWOD
1.1 - Company Overview
Company description
- Provider of a CrossFit Official app and tools for gyms, coaches, and athletes to track and celebrate workouts, manage programming, and engage socially. Offerings include the SugarWOD mobile app with leaderboards, workout history, and fist bumps; drag-and-drop programming tools; BoxTV for in-gym displays; performance analytics; and a programming marketplace.
Products and services
- Analytics: Delivers performance and participation analytics (data-driven), enabling gym owners and coaches to assess gym progress and member engagement
- Programming Tools: Architects workout programming via a drag-and-drop calendar, curated workout library, and publishing to various platforms for streamlined schedule management by coaches and gym owners
- SugarWOD App: A mobile-native app for athletes to get WOD alerts, post results, track PRs, follow friends at any box, view daily feed and leaderboards, comment and fist bump
Key contacts
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Financial details
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1.2 - Competitors and similar companies to SugarWOD
Circuit Living
HQ: United States
Website
- Description: Provider of tech-enabled amenities for residential and commercial communities via a one-stop platform that curates services from local talent and vendors, including fitness and lifestyle offerings, resident event planning and management (theme selection, vendor coordination, execution), and a mobile app for service access, event booking, and community engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Precor
HQ: United States
Website
- Description: Provider of fitness machines and cardio equipment, manufacturing treadmills, ellipticals, bikes, and the Adaptive Motion Trainer (AMT), plus strength lines, functional training gear, and a glute bridge bench. Delivers connected fitness via P94 and P84 consoles for media, workout tracking, and asset management, and offers facility planning with space planners, 2D DWG files, and custom branding. Based in Woodinville, Washington.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ClubReady
HQ: United States
Website
- Description: Provider of business management software for the fitness and wellness industry, offering membership management, lead management, billing and payment processing, scheduling and booking, staff management, and custom-branded mobile apps to support member engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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National Academy of Sports Medicine
HQ: United States
Website
- Description: Provider of evidence-based certifications and advanced credentials for health and fitness professionals, including science-based Certified Personal Trainer certification. Since 1987, NASM’s scientifically and clinically proven programs are utilized by leading brands and programs and have launched thousands of successful careers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full National Academy of Sports Medicine company profile →
ABC Fitness
HQ: United States
Website
- Description: Provider of software and payment processing services for the fitness club industry.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ABC Fitness company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for SugarWOD
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to SugarWOD
2.2 - Growth funds investing in similar companies to SugarWOD
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4 - Top valuation comps for SugarWOD
4.2 - Public trading comparable groups for SugarWOD
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