Company profile: Smarthome
1.1 - Company Overview
Company description
- Provider of lighting control, whole-house automation, security and surveillance, home entertainment, gadgets and pet care products. The company prints more than four million catalogs annually and serves customers in over 130 countries.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Smarthome
Smart Furniture
HQ: United States
Website
- Description: Provider of web-based visualization and mass-customization solutions for personalized furniture. Offers Design on Demand, a drag-and-drop web interface for furniture customization, and Smart Furniture designed with patented technology for personalization and adaptability.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Smart Furniture company profile →
Decorist
HQ: United States
Website
- Description: Provider of home decor solutions specializing in interior and exterior design, aiming to make interior design personal, affordable, and easy. Founded in 2013 and headquartered in San Francisco, California.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Decorist company profile →
WhiteAway
HQ: Denmark
Website
- Description: Provider of an online platform for finding and buying home appliances, offering kitchen and household appliances at competitive prices with free delivery within a few days. Partners with brands such as Miele, Bosch, Siemens, and AEG. Product range includes freestanding and integrated refrigerators, American refrigerators, wine coolers, maturation cabinets, and energy-efficient dryers. Launched in 2007.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full WhiteAway company profile →
Fernish
HQ: United States
Website
- Description: Provider of furniture-as-a-subscription services for consumers living a mobile lifestyle, offering furniture rental, rent-to-own (allowing subscribers to apply previous payments), and buy options with flexible pricing. Catalog spans living, dining, bedroom, and office furniture, plus home decor including lighting, rugs, pillows, throws, bedding, bath items, mirrors, wall art, and tabletop accessories.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fernish company profile →
Cooking.com
HQ: United States
Website
- Description: Provider of an online store offering over 90,000 kitchen products backed by a 100% satisfaction guarantee, alongside a large recipe collection and community features.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Cooking.com company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Smarthome
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Smarthome
2.2 - Growth funds investing in similar companies to Smarthome
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4 - Top valuation comps for Smarthome
4.2 - Public trading comparable groups for Smarthome
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