Company profile: Primal Pet Foods
1.1 - Company Overview
Company description
- Provider of raw and gently cooked pet foods, supplying frozen raw and freeze-dried raw diets for dogs and cats—rehydratable with water, Bone Broth, or Raw Goat Milk—plus chews and treats, available through physical and digital stores.
Products and services
- Freeze-Dried Raw (Canine): Shelf-stable raw food for dogs that can be rehydrated with water, Bone Broth, or Raw Goat Milk
- Freeze-Dried Raw (Feline): Freeze-dried raw food for cats that can be rehydrated with water, Bone Broth, or Raw Goat Milk
- Gently Cooked (Canine): Sous vide cooked food for dogs that retains moisture and nutrients, offering digestibility and flavor
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Primal Pet Foods
Smalls
HQ: United States
Website
- Description: Provider of high-quality, human-grade cat food made with fresh ingredients, offered via a monthly subscription delivering vet-formulated meals with at least 80% animal proteins, full hydration, and no preservatives. Offers a Sampler Box for trial, Cat Concierge support via text or email for orders and cancellations, and a referral program rewarding customer referrals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Smalls company profile →
Lily's Kitchen
HQ: United Kingdom
Website
- Description: Provider of natural and organic pet food for cats and dogs, offering Proper Food for Pets made with natural ingredients like fresh meat for balanced diets; complete and balanced wet cat food steam-cooked to preserve nutrients; naturally delicious dry cat food; natural cat treats free from grains; cat selection boxes; and grain-free wet and dry recipes for kittens, cats, and senior cats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lily's Kitchen company profile →
Fido Pet Products
HQ: United States
Website
- Description: Provider of safe and fun supplies for active pets and their owners.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fido Pet Products company profile →
Chuck & Don's
HQ: United States
Website
- Description: Provider of pet food and supplies for dogs and cats, offering dry, canned, and freeze-dried food across life stages; soft, chewy, and crunchy treats; dietary supplements for calming, joint care, allergy support, and urinary health; grooming products; and comfort items such as pet beds, blankets, and furniture.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Chuck & Don's company profile →
PetPlate
HQ: United States
Website
- Description: Provider of direct-to-consumer subscription delivery of fresh-cooked, human-grade dog meals made from real food and balanced by a veterinary nutritionist. Meals are gently cooked, custom-portioned, flash-frozen to lock in freshness, and tailored to each dog’s unique characteristics. Offers entrées including Barkin’ Beef, Chompin’ Chicken, Tail Waggin’ Turkey, Lip Lickin’ Lamb, and Carefree Coat Pork.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PetPlate company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Primal Pet Foods
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Primal Pet Foods
2.2 - Growth funds investing in similar companies to Primal Pet Foods
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4 - Top valuation comps for Primal Pet Foods
4.2 - Public trading comparable groups for Primal Pet Foods
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