Company profile: Advertising.com
1.1 - Company Overview
Company description
- Provider of programmatic buying and performance-driven campaigns, now part of ONE by AOL, enabling marketers and media brands to reach consumers across desktop, mobile, tablet, and TVs through premium experiences.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Advertising.com
Appfuel
HQ: United States
Website
- Description: Provider of a cross-promotion platform for mobile app distribution, offering unified accounts that let app developers swap recommendations and host paid ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Appfuel company profile →
Thunder
HQ: United States
Website
- Description: Provider of a programmatic creative management platform that removes friction to help advertisers build more ads, faster, and scale ad creatives across devices, formats, and volume. Its ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Thunder company profile →
MediaRadar
HQ: United States
Website
- Description: Provider of real-time marketing intelligence, now including Vivvix, to power competitive marketing and sales decisions across 30+ channels, spanning the media, creative, and business strategies of five million brands. Offers ad sales and media buying insights, cross-media trends and category analysis, brand insights and contacts, plus Programmatic and Missed Business reports.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MediaRadar company profile →
Altitude Digital
HQ: United States
Website
- Description: Provider of programmatic video advertising technology that streamlines connections between publishers and advertisers through its platform, Altitude ARENA®, enabling publishers to optimize inventory, increase margins, grow their online business, and improve user experience and overall performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Altitude Digital company profile →
PayPerPost
HQ: United States
Website
- Description: Provider of a consumer-generated advertising marketplace connecting content creators with advertisers to sponsor specific content. The platform lets advertisers create opportunities describing desired content, enables bloggers to choose based on their interests, and reviews content and handles payments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PayPerPost company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Advertising.com
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Advertising.com
2.2 - Growth funds investing in similar companies to Advertising.com
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4 - Top valuation comps for Advertising.com
4.2 - Public trading comparable groups for Advertising.com
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