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Company profile: MediaRadar

1.1 - Company Overview

MediaRadar Logo

MediaRadar

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of real-time marketing intelligence, now including Vivvix, to power competitive marketing and sales decisions across 30+ channels, spanning the media, creative, and business strategies of five million brands. Offers ad sales and media buying insights, cross-media trends and category analysis, brand insights and contacts, plus Programmatic and Missed Business reports.

Products and services

  • Media Buying Insights: Offers competitive analysis and advertising options for agencies and marketers to monitor rivals and uncover new placements across 30+ channels
  • Ad Sales Intelligence: Delivers real-time insights and data for media selling teams to identify prospects, understand advertiser needs, and connect directly with media buyers
  • Cross-media Trends and Category Analysis: Analyzes advertising patterns across formats and categories to surface opportunities and threats using data spanning the media, creative, and strategies of five million brands

Key contacts

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Financial details

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1.2 - Competitors and similar companies to MediaRadar

Rocket Fuel Logo

Rocket Fuel

HQ: United States Website
  • Description: Provider of a programmatic media-buying platform leveraging artificial intelligence and big data to improve marketing ROI and the effectiveness of programmatic marketing across web, mobile, video, and social channels.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Rocket Fuel company profile →
Perfect Market Logo

Perfect Market

HQ: United States Website
  • Description: Provider of digital publishing software solutions that drive traffic, engagement and revenue for websites, used by over 200 premium publishers including LATimes.com, ChicagoTribune.com, NBCNews.com, Mediaite.com and BusinessInsider.com.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Perfect Market company profile →
Adzilla Logo

Adzilla

HQ: United States Website
  • Description: Provider of a technology platform that enables internet service providers to deliver targeted advertising to publisher sites and advertising networks based on action-based behavioral and demographic information.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adzilla company profile →
Giant Media Logo

Giant Media

HQ: United States Website
  • Description: Provider of full service advertising technology specializing in Instream, Outstream, and Over The Top video advertising, enabling brands to distribute contextually relevant videos across digital platforms. Offers a targeting stack powered by IBM Watson's artificial intelligence and machine learning to pinpoint potential customers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Giant Media company profile →
Yashi Logo

Yashi

HQ: United States Website
  • Description: Provider of an award-winning, location-focused online video advertising platform that analyzes tens of billions of video ads in real time each month across thousands of websites.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Yashi company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for MediaRadar

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to MediaRadar

2.2 - Growth funds investing in similar companies to MediaRadar

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4 - Top valuation comps for MediaRadar

4.2 - Public trading comparable groups for MediaRadar

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4.3 - M&A Transactions similar to MediaRadar

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About MediaRadar

What does MediaRadar do?

MediaRadar is a provider of real-time marketing intelligence, now including Vivvix, to power competitive marketing and sales decisions across 30+ channels, spanning the media, creative, and business strategies of five million brands. Offers ad sales and media buying insights, cross-media trends and category analysis, brand insights and contacts, plus Programmatic and Missed Business reports.

Who are MediaRadar's competitors?

MediaRadar's competitors and similar companies include Rocket Fuel, Perfect Market, Adzilla, Giant Media, and Yashi.

Where is MediaRadar headquartered?

MediaRadar is headquartered in United States.

How many employees does MediaRadar have?

MediaRadar has 1,000 employees 🔒.

When was MediaRadar founded?

MediaRadar was founded in 2010 🔒.

What sector and industry vertical is MediaRadar in?

MediaRadar is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for MediaRadar

Who are the top strategic acquirers in MediaRadar's sector and industry

Top strategic M&A buyers and acquirers in MediaRadar's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for MediaRadar?

Top strategic M&A buyers groups and sectors for MediaRadar include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in MediaRadar's sector and industry vertical

Which are the top PE firms investing in MediaRadar's sector and industry vertical?

Top PE firms investing in MediaRadar's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in MediaRadar's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in MediaRadar's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in MediaRadar's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to MediaRadar include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in MediaRadar's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for MediaRadar?

The key public trading comparables and valuation benchmarks for MediaRadar include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for MediaRadar for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for MediaRadar with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in MediaRadar's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for MediaRadar with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in MediaRadar's' sector and industry vertical?

Access recent funding rounds and capital raises in MediaRadar's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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