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Company profile: MyFitnessPal

1.1 - Company Overview

MyFitnessPal Logo

MyFitnessPal

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a health smartphone app that tracks nutrition, exercise, and diet. Users can log meals and workouts, scan barcodes or meals, and sync with over 35 apps and fitness devices. Features include calorie, macro, vitamin and micronutrient tracking; workout and steps logging; intermittent fasting tracking; custom macro goals; and gamification elements to motivate users.

Products and services

  • Nutrition Tracking: Supplies an analytics-driven nutritional breakdown of calories, macros, vitamins, and micronutrients for each food, meal, day, and week, enabling precise diet analysis
  • Fitness Tracking: Architects a multi-device-integrated system that logs workouts and steps, syncing with over 35 apps and fitness devices to monitor exercise and fitness progress
  • MyFitnessPal App: Engineers a barcode-enabled smartphone app that tracks food intake, exercise, and calories, featuring quick barcode scanning and integration with connected devices for streamlined logging

Key contacts

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Financial details

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1.2 - Competitors and similar companies to MyFitnessPal

Mindleap Health Logo

Mindleap Health

HQ: Canada Website
  • Description: Provider of an app integrating inner wellness, virtual health, and psychedelic treatments, offering live 1-on-1 sessions with mental health practitioners, on-demand guided breathwork, curated meditations and sound journeys, a daily health journal, digital audio programs, and expert conversations on holistic health and wellness.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mindleap Health company profile →
LeadDolphin Logo

LeadDolphin

HQ: United States Website
  • Description: Provider of an innovative CRM for fitness businesses, offering web-based tools and onsite support to enhance health and wellness business practices and solutions, filling a void in the fitness industry.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full LeadDolphin company profile →
Grokker Logo

Grokker

HQ: United States Website
  • Description: Provider of a corporate wellbeing solution combining consumer-grade video content and community engagement to improve employee physical, emotional, and financial health. Offers personalized plans and recommendations, expert-guided content, motivation via gamification, incentives, and reminders, and a social platform for employees to interact, share goals, and receive support.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Grokker company profile →
Earndit Logo

Earndit

HQ: United States Website
  • Description: Provider of an exercise rewards platform that links to fitness apps and devices (e.g., Nike+, Garmin, Fitbit) to automatically award points based on distance traveled (such as 10 points per mile on foot and 3 per mile by bike), which can be redeemed for real-world items.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Earndit company profile →
Precor Logo

Precor

HQ: United States Website
  • Description: Provider of fitness machines and cardio equipment, manufacturing treadmills, ellipticals, bikes, and the Adaptive Motion Trainer (AMT), plus strength lines, functional training gear, and a glute bridge bench. Delivers connected fitness via P94 and P84 consoles for media, workout tracking, and asset management, and offers facility planning with space planners, 2D DWG files, and custom branding. Based in Woodinville, Washington.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Precor company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for MyFitnessPal

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Buyer group 1: ████████ ████████

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Buyer group 2: ████████ ████████

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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to MyFitnessPal

2.2 - Growth funds investing in similar companies to MyFitnessPal

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4 - Top valuation comps for MyFitnessPal

4.2 - Public trading comparable groups for MyFitnessPal

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4.3 - M&A Transactions similar to MyFitnessPal

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About MyFitnessPal

What does MyFitnessPal do?

MyFitnessPal is a provider of a health smartphone app that tracks nutrition, exercise, and diet. Users can log meals and workouts, scan barcodes or meals, and sync with over 35 apps and fitness devices. Features include calorie, macro, vitamin and micronutrient tracking; workout and steps logging; intermittent fasting tracking; custom macro goals; and gamification elements to motivate users.

Who are MyFitnessPal's competitors?

MyFitnessPal's competitors and similar companies include Mindleap Health, LeadDolphin, Grokker, Earndit, and Precor.

Where is MyFitnessPal headquartered?

MyFitnessPal is headquartered in United States.

How many employees does MyFitnessPal have?

MyFitnessPal has 1,000 employees 🔒.

When was MyFitnessPal founded?

MyFitnessPal was founded in 2010 🔒.

What sector and industry vertical is MyFitnessPal in?

MyFitnessPal is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for MyFitnessPal

Who are the top strategic acquirers in MyFitnessPal's sector and industry

Top strategic M&A buyers and acquirers in MyFitnessPal's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for MyFitnessPal?

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Financial Investors investing in MyFitnessPal's sector and industry vertical

Which are the top PE firms investing in MyFitnessPal's sector and industry vertical?

Top PE firms investing in MyFitnessPal's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in MyFitnessPal's sector and industry vertical?

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Who are the top growth equity funds investing in companies in MyFitnessPal's sector and industry vertical?

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Valuation benchmarks of companies in MyFitnessPal's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for MyFitnessPal?

The key public trading comparables and valuation benchmarks for MyFitnessPal include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for MyFitnessPal for public valuation benchmarks?

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What are recent M&A transactions in MyFitnessPal's sector and industry vertical?

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What are recent capital raises and funding rounds in MyFitnessPal's' sector and industry vertical?

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