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Company profile: WhatCounts

1.1 - Company Overview

WhatCounts Logo

WhatCounts

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of email marketing data management, software, and services for marketing professionals, partnering with over 800 customers to leverage email, social media, mobile design, and the web to deliver personalized messages and drive revenue.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to WhatCounts

Verve AI Logo

Verve AI

HQ: Canada Website
  • Description: Provider of an augmented intelligence data platform that powers customer-centric culture through dynamic insight, persistently analyzing customers’ speed of life by aggregating abundant informed data points and surfacing windows of opportunities in real time.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Verve AI company profile →
Composite Logo

Composite

HQ: Denmark Website
  • Description: Provider of software that fuses professional grade Microsoft technology with the freedom and spirit of open source; Danish-owned, founded in 1999.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Composite company profile →
TextDigger Logo

TextDigger

HQ: United States Website
  • Description: Provider of semantic search services that increase the findability of companies’ internal and external web pages on major search engines, using technology that discerns word meanings and matches pages where different words describe the same ideas.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full TextDigger company profile →
Zfluence Logo

Zfluence

HQ: United States Website
  • Description: Provider of a platform connecting brands with Gen Z fans (Zfluencers) for authentic promotion, offering social media content creation with global usage rights, campus ambassadors, event and field marketing, surveys and focus groups, and Gen Z advisory councils to build awareness, drive student sales, and ensure authentic marketing to Generation Z.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Zfluence company profile →
Optivo Logo

Optivo

HQ: Germany Website
  • Description: Provider of omnichannel campaign management and email marketing solutions, offering optivo broadmail email marketing software with extensive customization options, high security, and ease of use to create personalized and multi-stage campaigns, plus analytics for KPI monitoring.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Optivo company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for WhatCounts

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to WhatCounts

2.2 - Growth funds investing in similar companies to WhatCounts

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4 - Top valuation comps for WhatCounts

4.2 - Public trading comparable groups for WhatCounts

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4.3 - M&A Transactions similar to WhatCounts

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About WhatCounts

What does WhatCounts do?

WhatCounts is a provider of email marketing data management, software, and services for marketing professionals, partnering with over 800 customers to leverage email, social media, mobile design, and the web to deliver personalized messages and drive revenue.

Who are WhatCounts's competitors?

WhatCounts's competitors and similar companies include Verve AI, Composite, TextDigger, Zfluence, and Optivo.

Where is WhatCounts headquartered?

WhatCounts is headquartered in United States.

How many employees does WhatCounts have?

WhatCounts has 1,000 employees 🔒.

When was WhatCounts founded?

WhatCounts was founded in 2010 🔒.

What sector and industry vertical is WhatCounts in?

WhatCounts is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for WhatCounts

Who are the top strategic acquirers in WhatCounts's sector and industry

Top strategic M&A buyers and acquirers in WhatCounts's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for WhatCounts?

Top strategic M&A buyers groups and sectors for WhatCounts include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in WhatCounts's sector and industry vertical

Which are the top PE firms investing in WhatCounts's sector and industry vertical?

Top PE firms investing in WhatCounts's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in WhatCounts's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in WhatCounts's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in WhatCounts's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to WhatCounts include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in WhatCounts's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for WhatCounts?

The key public trading comparables and valuation benchmarks for WhatCounts include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for WhatCounts for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for WhatCounts with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in WhatCounts's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for WhatCounts with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in WhatCounts's' sector and industry vertical?

Access recent funding rounds and capital raises in WhatCounts's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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