Company profile: Lyris
1.1 - Company Overview
Company description
- Provider of data-driven, interactive digital marketing solutions that enable companies to engage customers in more meaningful ways, empowering marketers to design, automate, and optimize campaigns to facilitate superior engagement and increase conversions.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Lyris
Street Context
HQ: Canada
Website
- Description: Provider of email intelligence purpose-built for global capital markets.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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LINK Mobility
HQ: Norway
Website
- Description: Provider of communications systems for mobile phones in Europe.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Talon One
HQ: Germany
Website
- Description: Provider of an incentives engine that unifies loyalty, promotions, and gamification into one platform, offering a promotion engine for personalized campaigns (discounts, coupons, loyalty), loyalty program management with customizable rules, coupon and referral software, gift card tools, and discount software for automated percentage-off, fixed-amount, and tiered discounts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Keen Decision Systems
HQ: United States
Website
- Description: Provider of a Software-as-a-Service platform that helps marketers make data-driven decisions by bridging marketing and finance, using Bayesian methods for adaptive marketing mix modeling to accurately calculate financial contribution across channels, and offering real-time scenario planning and quarterly forecasting to optimize investments and maximize profitability and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lucky Sort
HQ: United States
Website
- Description: Provider of a big data visualization and navigation engine, TopicWatch, for exploring emergent patterns in live text streams. Equips analysts to visualize news, comments, and social media and to explore and dissect the Big Picture.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lucky Sort company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Lyris
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Lyris
2.2 - Growth funds investing in similar companies to Lyris
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4 - Top valuation comps for Lyris
4.2 - Public trading comparable groups for Lyris
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