Company profile: Trendpop
1.1 - Company Overview
Company description
- Provider of analytics and insights for short-form video marketing, offering an influencer marketing and analytics platform to discover trends, identify creators, and analyze engagement; a discovery tool for trends, creators, sounds, and hashtags; platforms for music marketing, agencies, and brands to find artists, benchmark performance, and track campaigns; and social listening/benchmarking for brand mentions and audience insights.
Products and services
- Discovery Tool: An advanced-filtering interface enables searching for trends, creators, sounds, and hashtags using advanced filtering criteria to streamline short-form video marketing research and campaign discovery
- Influencer Marketing and Analytics Platform: A state-of-the-art engine analyzes over a billion short-form social video posts to discover trends, identify creators, and evaluate engagement metrics for marketing campaigns
- Influencer Marketing Platform for Agencies: A platform helps agencies identify viral trends, benchmark client performance, and track campaign metrics in real-time to manage short-form video initiatives
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Trendpop
Seesmic
HQ: United States
Website
- Description: Provider of social media management and collaboration tools for businesses and individuals to build and manage brands online, with applications across platforms including mobile devices and access to a marketplace of over 80 third-party plugins.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Sandtable
HQ: United Kingdom
Website
- Description: Provider of rich, realistic virtual population simulations to understand and model human behaviour, effective where traditional research falls short—messy or incomplete data, interdependent influences, social interactions—and for 'what if?' scenario modelling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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180byTwo
HQ: United States
Website
- Description: Provider of marketing and advertising intelligence, offering proprietary, privacy-compliant global B2B data (intent, technographic, firmographic, contact) for precise targeting; programmatic audiences and multichannel campaigns; demand generation with lead qualification via content syndication and programmatic; search engine marketing and optimization; a marketing cloud with analytics; and BDR/SDR-as-a-service with multilingual prospecting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mabaya
HQ: Israel
Website
- Description: Provider of SaaS retail media technologies enabling online retailers and marketplaces to monetize traffic via an Ad-Exchange and white-label self-service platform. Offerings include Sponsored Product Ads, Sponsored Brand Ads, Sponsored Brand Video Ads, Offsite Ads, and Reserved Sponsored Products ads, allowing brands and sellers to bid for premium placements and in-site promotions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mabaya company profile →
Vidyard
HQ: Canada
Website
- Description: Provider of a business video platform and video marketing tools to host and manage videos, drive engagement, track individual viewer activity, and turn views into action to drive revenue. Offerings include video messaging, digital sales rooms, AI avatars, automated prospecting, business video hosting, and an AI script generator, with viewer-behavior insights for marketing automation systems and CRM.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Vidyard company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Trendpop
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Trendpop
2.2 - Growth funds investing in similar companies to Trendpop
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4 - Top valuation comps for Trendpop
4.2 - Public trading comparable groups for Trendpop
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