Company profile: Unica
1.1 - Company Overview
Company description
- Provider of enterprise marketing management software and cloud-based marketing solutions for financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide, featuring modules including Campaign, Marketing Operations, Detect, Leads, NetInsight, CustomerInsight, and PredictiveInsight.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Unica
Digizuite
HQ: Denmark
Website
- Description: Provider of digital asset management software that automates and optimizes the creation, management, and distribution of digital assets across channels. Its platform enables users to upload, edit, search, manage, distribute, and repurpose rich media (images, videos), supports collaboration across departments, countries, and digital channels, and integrates with systems like CMS, PIM, and e-commerce platforms.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Digizuite company profile →
eWay Direct
HQ: United States
Website
- Description: Provider of an integrated web-based platform offering email marketing, website reengagement, and social networking services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full eWay Direct company profile →
Email Checker
HQ: United Kingdom
Website
- Description: Provider of email verification and deliverability solutions, including bulk email list verification, a real-time email verification API, a validation widget for HTML forms, a WordPress email verification plugin, and deliverability checks with insights on inbox placement, authentication errors, and blacklist monitoring to reduce bounces and improve deliverability.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Email Checker company profile →
CoreMedia Systems
HQ: United States
Website
- Description: Provider of direct and brand response analytics, attribution, and media management software for advertising agencies and marketers, including CoreDirect to plan, buy, manage, measure, and optimize performance-based media across linear TV, CTV, radio, and print, and CoreCompetitive for access to competitive occurrence data for media analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CoreMedia Systems company profile →
Clickable
HQ: United States
Website
- Description: Provider of an analytics and reporting platform that helps marketers, advertisers, brands, and agencies measure marketing ROI by connecting disparate products and services into one platform, integrating with any data source, and visualizing data in any layout to collect and analyze social media and online marketing data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Clickable company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Unica
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Unica
2.2 - Growth funds investing in similar companies to Unica
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4 - Top valuation comps for Unica
4.2 - Public trading comparable groups for Unica
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