Company profile: Iconic London
1.1 - Company Overview
Company description
- Provider of Instagram-native makeup products, including luxury glow makeup for radiant skin; makeup brushes for liquid formulas and sculpting, such as a glossing brush with a curved head and vegan bristles; 2-in-1 glaze crayons with metallic pigments; fuller pout sculpting lip liner; and triple threat mascara for intense black length and volume.
Products and services
- Fuller Pout Sculpting Lip Liner: Hydrating, sculpting lip liner that enhances lip volume for a fuller-looking pout while delivering hydration to the lips
- Glaze Crayons: 2-in-1 eye crayons with metallic pigments that add shimmer to the eyes, combining two uses in one product for shimmery, metallic eye accents
- Glossing Brush: Vegan-bristled brush with a curved head that applies liquid makeup products evenly, tailored for liquid formulas and even coverage
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Iconic London
Payot Paris
HQ: France
Website
- Description: Provider of skin care products, operating as a manufacturer originally created by dermatologist Nadia Payot.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Payot Paris company profile →
Sanctuary Spa
HQ: United Kingdom
Website
- Description: Provider of spa services for men and women and body and skincare products that recreate the spa experience at home, inspired by therapists and formulated by experts with cutting-edge formulations and luxurious ingredients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sanctuary Spa company profile →
Oriflame
HQ: Sweden
Website
- Description: Provider of beauty products via direct selling, operating as one of the fastest-growing beauty companies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Oriflame company profile →
Revlon
HQ: United States
Website
- Description: Provider of cosmetics, hair color, fragrances, skincare, and beauty care products, with a global brand portfolio including Revlon, ColorStay, Age Defying, Almay, and Skinlights. Offers skincare lines such as Ultima II, Vitamin C Absolutes, and Eterna 27, and fragrances like Charlie, plus personal care products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Revlon company profile →
Honest
HQ: United States
Website
- Description: Provider of eco-friendly, convenient, and affordable baby and home products, including plant-based diapers (wetness indicator, overnight), unscented baby wipes, potty training pants, natural bath, skincare, home cleaning, and organic nutritional supplements, offered in customizable bundles with convenient shipping.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Honest company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Iconic London
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Iconic London
2.2 - Growth funds investing in similar companies to Iconic London
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4 - Top valuation comps for Iconic London
4.2 - Public trading comparable groups for Iconic London
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