Company profile: MobFox
1.1 - Company Overview
Company description
- Provider of a data-driven mobile SSP and exchange enabling publishers to manage and monetize mobile ad inventory via Smart Mediation, the Mobfox SDK and reporting dashboard. Offers managed deals and a private marketplace with audience segmentation, supports native, interstitial, banner, rich media and video ads, plus retargeting. Provides performance agency services and social media buying with proprietary technology and anti-fraud.
Products and services
- SSP & Exchange: A data-driven platform that manages and monetizes mobile ad inventory with Smart Mediation, the Mobfox SDK, a reporting dashboard, and automated ad serving, data layers, and monetization
- Private Marketplace: A programmatic marketplace granting access to premium traffic via direct deals, featuring advanced audience segmentation and data management for efficient, transparent publisher monetization
- Performance Agency: A full-stack service that architects, manages, and maximizes performance campaigns using proprietary technology and anti-fraud measures
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MobFox
Mojiva
HQ: United States
Website
- Description: Provider of mobile media and advertising services, including Mojiva, a mobile ad network for smartphones and tablet devices, and Mocean Mobile, a mobile ad serving platform.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mojiva company profile →
UpSnap
HQ: United States
Website
- Description: Provider of highly-targeted, data-driven mobile and intent-based advertising, combining first-party proprietary data and real-time analytics to deliver site agnostic, results-driven campaigns that attract qualified, engaged customers for brands big and small.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Yieldmo
HQ: United States
Website
- Description: Provider of an advertising platform that helps brands invent tech- and AI-powered creative experiences using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium inventory curation. Products include Yieldmo Smart Exchange, Global Smart Exchange (video, native, display), real-time inventory curation, creative technology, Yieldmo Deals, and a privacy-first marketplace.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Yieldmo company profile →
YOC
HQ: Germany
Website
- Description: Provider of mobile-first ad technology, offering VIS.X®, a proprietary platform for high-volume media trading between premium advertisers and publishers using a holistic auction, and a portfolio of immersive ad formats including YOC Branded Takeover, YOC Ads Plus, YOC Mystery Scroller®, YOC Inline Video Ad, and YOC Understitial Ad® to enhance engagement and visibility.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AppTap
HQ: United States
Website
- Description: Provider of an app discovery and advertising network that uses contextual and behavioral targeting to deliver app install and brand ads across Android and iOS. Offers an app discovery and recommendations engine and integrated advertising units embedded into article pages, search results, and banners, helping app developers distribute to target audiences at scale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AppTap company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MobFox
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MobFox
2.2 - Growth funds investing in similar companies to MobFox
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4 - Top valuation comps for MobFox
4.2 - Public trading comparable groups for MobFox
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