Company profile: JustPremium
1.1 - Company Overview
Company description
- Provider of a programmatic rich media platform combining creativity, media, and technology to deliver unique, impactful cross-screen user experiences. Solutions include Verity contextual intelligence for contextual targeting, brand safety and suitability; In-Video non-intrusive TV overlays; Mindset Index attention metric; real-time Attention Measurement; Intrinsic in-game advertising; and Connected TV advertising.
Products and services
- Verity™: A brand-safe contextual intelligence platform that scans text, image, audio, and video to derive human-like understandings enabling contextual targeting, brand safety, and suitability
- Connected TV Advertising: Contextual ad placements within streaming video content on connected TV devices, leveraging contextual intelligence for targeted and brand-safe advertising
- Mindset Index™: An attention-based metric that combines contextual technology and attention measurement to identify which contextual categories capture the most audience attention from campaigns.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to JustPremium
BlueCava
HQ: United States
Website
- Description: Provider of multiscreen identification and targeting technologies that deliver consumer activity data to large brands, featuring an Audience Association Platform enabling end-to-end cross-screen audience management and measurement for agencies and ad tech.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Admiral
HQ: United States
Website
- Description: Provider of Visitor Relationship Management solutions for publishers, enabling audience engagement to drive and optimize revenue streams from paid subscriptions to adblock recovery. Offers a one-tag solution with free revenue analytics and a suite of engagement to support relationships and revenue growth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Frequence
HQ: United States
Website
- Description: Provider of an end-to-end solution enabling media companies to automate and grow local advertising sales. Offers full-stack workflow, creative and campaign management software to sell, launch, manage, and optimize omnichannel campaigns. Products include SmartProposal, CampaignHub, Signals, AdCenter, and TradeAI for proposals, management, reporting, creative, and AI-driven forecasting and optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Falk Realtime
HQ: Germany
Website
- Description: Provider of flexible back-end ad serving technology with an API to ingest operative data such as inventory and campaign settings, enabling virtually any user interface to connect. Offers data aggregation for data utilization and analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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EQ Works
HQ: Canada
Website
- Description: Provider of targeted mobile, web, social, and video advertising and digital marketing solutions, powered by data and real-time analytics. Offerings include LOCUS, a SaaS platform for movement and geospatial insights and activation; ATOM for precise geo-targeting and real-time reporting; and Paymi, a cashback rewards platform with tailored offers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full EQ Works company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for JustPremium
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to JustPremium
2.2 - Growth funds investing in similar companies to JustPremium
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4 - Top valuation comps for JustPremium
4.2 - Public trading comparable groups for JustPremium
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