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Company profile: PubNative

1.1 - Company Overview

PubNative Logo

PubNative

Headquarter: Germany
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through flexible ad units. Features a native-first approach, proprietary cross-format optimization and mobile header bidding to maximize programmatic advertising revenue. Offers HyBid (low-latency S2S; each impression to multiple demand partners) and Multimedia Auction (unified access to multiple demand sources and ad formats via a single endpoint).

Products and services

  • Mobile Header Bidding System: enables mobile publishers to maximize programmatic advertising revenue through flexible ad units and a native-first approach tailored to mobile
  • HyBid: enables publishers to increase revenue by making each impression concurrently available to multiple demand partners through low-latency server-to-server integration
  • Multimedia Auction: delivers unified access to multiple demand sources and diverse ad formats via a single endpoint, streamlining ad serving with cross-format support.

Key contacts

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Financial details

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1.2 - Competitors and similar companies to PubNative

AdBrite Logo

AdBrite

HQ: United States Website
  • Description: Provider of an advertising exchange platform delivering site-level transparency and display and video advertising capabilities for advertisers; the largest independent advertising exchange.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdBrite company profile →
AppNexus Logo

AppNexus

HQ: United States Website
  • Description: Provider of a cloud-based software platform for programmatic online advertising, maximizing yield and campaign performance for sellers and buyers. Offers trading solutions and marketplaces and enables advertisers to build trading desks. Products include Microsoft Invest, a video-focused DSP with deal buying, exclusive audiences, and premium CTV.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AppNexus company profile →
Dotomi Logo

Dotomi

HQ: United States Website
  • Description: Provider of Personalized Media display advertising that dynamically adapts banner creative and media placement in real time at the user and impression level, making every online impression unique and delivering more meaningful advertisements.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Dotomi company profile →
United Internet Media Logo

United Internet Media

HQ: Germany Website
  • Description: Provider of Internet services offering marketing, sales, and telecommunications, IT, and data processing services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full United Internet Media company profile →
AdHawk Logo

AdHawk

HQ: United States Website
  • Description: Provider of digital marketing data aggregation and one-click optimization solutions, offering advertisers an easy way to manage Google and Facebook Ads at scale.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdHawk company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for PubNative

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to PubNative

2.2 - Growth funds investing in similar companies to PubNative

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4 - Top valuation comps for PubNative

4.2 - Public trading comparable groups for PubNative

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4.3 - M&A Transactions similar to PubNative

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About PubNative

What does PubNative do?

PubNative is a provider of a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through flexible ad units. Features a native-first approach, proprietary cross-format optimization and mobile header bidding to maximize programmatic advertising revenue. Offers HyBid (low-latency S2S; each impression to multiple demand partners) and Multimedia Auction (unified access to multiple demand sources and ad formats via a single endpoint).

Who are PubNative's competitors?

PubNative's competitors and similar companies include AdBrite, AppNexus, Dotomi, United Internet Media, and AdHawk.

Where is PubNative headquartered?

PubNative is headquartered in Germany.

How many employees does PubNative have?

PubNative has 1,000 employees 🔒.

When was PubNative founded?

PubNative was founded in 2010 🔒.

What sector and industry vertical is PubNative in?

PubNative is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for PubNative

Who are the top strategic acquirers in PubNative's sector and industry

Top strategic M&A buyers and acquirers in PubNative's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for PubNative?

Top strategic M&A buyers groups and sectors for PubNative include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in PubNative's sector and industry vertical

Which are the top PE firms investing in PubNative's sector and industry vertical?

Top PE firms investing in PubNative's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in PubNative's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in PubNative's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in PubNative's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to PubNative include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in PubNative's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for PubNative?

The key public trading comparables and valuation benchmarks for PubNative include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for PubNative for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for PubNative with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in PubNative's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for PubNative with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in PubNative's' sector and industry vertical?

Access recent funding rounds and capital raises in PubNative's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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