Company profile: AppNexus
1.1 - Company Overview
Company description
- Provider of a cloud-based software platform for programmatic online advertising, maximizing yield and campaign performance for sellers and buyers. Offers trading solutions and marketplaces and enables advertisers to build trading desks. Products include Microsoft Invest, a video-focused DSP with deal buying, exclusive audiences, and premium CTV.
Products and services
- Enterprise Technology Platform: Cloud-based system that enables and optimizes programmatic online advertising, maximizes yield for sellers and buyers of online inventory, and allows advertisers to build a trading desk
- Trading Solutions and Marketplaces: Marketplace-based assemblies that deliver trading systems for Internet advertising, linking sellers and buyers of online inventory to transact programmatically
- Microsoft Invest: Demand-side platform for video advertising with premium CTV, it supplies deal buying and exclusive audiences to enhance campaign performance
Key contacts
🔒
🔒
Financial details
🔒
1.2 - Competitors and similar companies to AppNexus
Delta Projects
HQ: Sweden
Website
- Description: Provider of technical solutions for efficient online marketing, enabling media agencies to buy, plan, and optimize online display advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Delta Projects company profile →
TapEngage
HQ: United States
Website
- Description: Provider of a tablet-optimized advertising platform that enables advertisers and publishers to collaborate to promote tablet apps or sites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full TapEngage company profile →
ClickDealer
HQ: The Netherlands
Website
- Description: Provider of global performance marketing solutions helping publishers, media buyers and agencies optimize advertising campaigns. Includes a CPA network for advertisers and publishers; a Smartlink that routes users by location, device and click data to maximize ROI; private ecommerce and retail deals; social networking offers with flexible payment models; gaming and social casino offers; and high-rate CPI deals for mobile apps.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ClickDealer company profile →
Apptera
HQ: United States
Website
- Description: Provider of mobile communications and advertising solutions delivering multimedia content, personalization and interactivity to mobile phones. Operates the Apptera MobileAd Network to help advertisers engage millions of mobile consumers via partners such as AOL Moviefone, 1-800-FANDANGO, Movietickets.com, Mozes and UpSnap, and offers the flagship consumer product Raved.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Apptera company profile →
Fluent
HQ: United States
Website
- Description: Provider of commerce media solutions connecting brands with highly engaged consumers, leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning to unlock revenue and scale customer acquisition. Offerings include post-transaction advertising, rewarded inventory via AI-powered Offerwall, performance content, audience solutions, and an influencer network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fluent company profile →
🔒
2.M&A buyers
2.1 Potential strategic acquirers in the sector
🔒
🔒
🔒
🔒
View all strategic buyers with complete profiles
Start Free Trial →
2.2 - Strategic buyer groups for AppNexus
🔒
Buyer group 1: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔒
Buyer group 2: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔒
Buyer group 3: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔓 Unlock all detailed buyer group breakdowns with complete company profiles
Start Free Trial →
3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to AppNexus
2.2 - Growth funds investing in similar companies to AppNexus
🔒
View all growth equity funds with complete profiles
Start Free Trial →
4 - Top valuation comps for AppNexus
4.2 - Public trading comparable groups for AppNexus
🔓 Unlock all public trading comparable groups with complete valuation data
Start Free Trial →